Use and management of music in high end

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Use and management of music in high end

1 HAAGA-HELIAUniversity of Applied SciencesUse and Management of Music in High - End Restaurants inHelsinkiViolets SalonenBachelor’s Thesis 2012Experi

Use and management of music in high end ience and WellnessManagement Degree Programme■ ■■■■■Abstract■ ■ HAAGA-HELIA7.12.2012University of Applied SciencesExperience and Wellness ManagementAu

thors Violcta SalonenGroup Exwcl 09The title of your thesis Use and Management of Music inHigh End Restaurants in HelsinkiNumber of pages and appendic Use and management of music in high end

es 114 1 4Supervisors Di. Mario Passos AsccncaoThis paper presents the current research in the held of background music which bases its identified dim

Use and management of music in high end

ensions on the empirical research analyzing the effects of possible management of customer’s overall experience within the service environment. The pr

1 HAAGA-HELIAUniversity of Applied SciencesUse and Management of Music in High - End Restaurants inHelsinkiViolets SalonenBachelor’s Thesis 2012Experi

Use and management of music in high end mises. T1ÚS study examines the servicescape and musicscape model respectively, in order to understand how music can contribute to the guest’s experien

ces and most importantly how hospitality managers, use and manage music on their premises in order to render the guests experiences. Framework is draw Use and management of music in high end

n leaning on both servicescape and musicscape models with addition of the few musical dimensions that emerged from recent studies. Dimensions examined

Use and management of music in high end

are: style of music played, vocal vs. instrumental music, music tempo, volume, presence vs. absence of music, sound quality, congruence with the atmo

1 HAAGA-HELIAUniversity of Applied SciencesUse and Management of Music in High - End Restaurants inHelsinkiViolets SalonenBachelor’s Thesis 2012Experi

Use and management of music in high end ews are used to collect primary data from managers OÍ high-end restaurants in the down town 1 lelsinki area who are in-charge ot music daily operation

s. Objective of the study is to determine how managers use music to render experiences by the identified dimensions. First results indicate that music Use and management of music in high end

plays an imporlanl role in the servicescape and atmosphere creation; however, managers arc yet attempting to sec ways of benefiting from music. Since

Use and management of music in high end

this is the first study of Its kind, it provides industry widi important insights into the current Situation. From academic perspective, additional r

1 HAAGA-HELIAUniversity of Applied SciencesUse and Management of Music in High - End Restaurants inHelsinkiViolets SalonenBachelor’s Thesis 2012Experi

Use and management of music in high end e same topic should be conducted in order to test the findings of tins study.Key words Music management, Servicescape, Musicscape, High end restaurant

s. Atmospheric musicTabic of contents1Introduction...........................................................11.1Overview of the topic................ Use and management of music in high end

.............................11.2Research problem..................................................41.3Justification for the study....................

Use and management of music in high end

...................51.4Methodology in brief..............................................61.5Definitions..............................................

1 HAAGA-HELIAUniversity of Applied SciencesUse and Management of Music in High - End Restaurants inHelsinkiViolets SalonenBachelor’s Thesis 2012Experi

Use and management of music in high end ..92.1Key concepts......................................................92.2Senices marketing................................................102.3Serv

icescape....................................................142.3.1Environment-User Relationshipsin Service Organizations...162.3.2Behavior........... Use and management of music in high end

..................................... 182.3.3Internal responses...................................... 202.3.4Moderators.............................

Use and management of music in high end

...................222.3.5Environmental dimensions..................................232.4Musicscape...................................................

1 HAAGA-HELIAUniversity of Applied SciencesUse and Management of Music in High - End Restaurants inHelsinkiViolets SalonenBachelor’s Thesis 2012Experi