Intership HABECO
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Intership HABECO
ACKNOWLEDGEMENTRegarding completing this Senior Seminar. I would like to acknowledge the following agencies for their support and assistance. Great de Intership HABECO eals appreciated go to the facilitation from Foreign Trade University, especially the School of Economics & International Business. The internship program really plays an important role in providing senior year students with various opportunities to enter the corporate world.I am also grateful of bo Intership HABECO th Marketing Department and Market Department of Hanoi Beer-Alcohol-Beverage Joint Stock Corporation (HABECO), who warmly supported me with their hospIntership HABECO
itality during the intern period. Not only did they arrange my local work but also assisted me in the specialized field with various useful informatioACKNOWLEDGEMENTRegarding completing this Senior Seminar. I would like to acknowledge the following agencies for their support and assistance. Great de Intership HABECO ze the progression and smoothness of this Senior Seminar.1TABLE CONTENTSACKNOWLEDGEMENT...................................................1INTRODUCTION......................................................41.Preface.....................................................42.The reason to choose a topic. Intership HABECO ...............................43.Objectives of the study.....................................54.Scope OÍ the research................................Intership HABECO
.......55.Research method.............................................5CHAPTER ONE: THEORETICAL BASIS OE MARKETING.......................71.1DefinitioACKNOWLEDGEMENTRegarding completing this Senior Seminar. I would like to acknowledge the following agencies for their support and assistance. Great de Intership HABECO .............................91.3.1Product policy.........................................101.3.2Price policy...........................................111.3.3Promotion policy.......................................111.3.4Distribution policy....................................121.4Measures to promote Intership HABECO marketing activities in enterprises....13CHAPTER TWO: REAL SITUATION OF MARKETING ACTIVITIES ATHABECO................................................Intership HABECO
...........162.1Beer market in Vietnam.....................................162.2Oven iew of HABECO company.................................172.2.1FormACKNOWLEDGEMENTRegarding completing this Senior Seminar. I would like to acknowledge the following agencies for their support and assistance. Great de Intership HABECO ..........................222.2.4I lABECO's business results in the last three years....242.3Marketing activities of HABECO Company....................282.3.1Marketing strategy of 11ABECO..........................282.3.2Marketing policies of HABECO...........................302.3.3Evaluate marketing Intership HABECO activities of IIABECO..............369CHAPTER 3: PROPOSAL FOR POWERFUL MARKETING ACTIVITIESACKNOWLEDGEMENTRegarding completing this Senior Seminar. I would like to acknowledge the following agencies for their support and assistance. Great deACKNOWLEDGEMENTRegarding completing this Senior Seminar. I would like to acknowledge the following agencies for their support and assistance. Great deGọi ngay
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