(LUẬN văn THẠC sĩ) an empirical study of the intention of vietnamese consummers to purchase luxury goods
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) an empirical study of the intention of vietnamese consummers to purchase luxury goods
(LUẬN văn THẠC sĩ) an empirical study of the intention of vietnamese consummers to purchase luxury goods
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Thi Xuan ThaoAN EMPIRICAL STUDY OF THE INTENTION OF VIETNAMESE CONSUMER (LUẬN văn THẠC sĩ) an empirical study of the intention of vietnamese consummers to purchase luxury goods RS TO PURCHASE LUXURY GOODSMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Thi Xuan ThaoAN EMPIRICAL STUDY OF THE INTENTION OF VIETNAMESE CONSUMERS TO PURCHASE LUXURY GOODSID:21110021MASTER OF BUSINESS (Honours)SU (LUẬN văn THẠC sĩ) an empirical study of the intention of vietnamese consummers to purchase luxury goods PERVISOR: Dr. NGUYEN THI MAI TRANGI Io (’hi Minh City-Year 2014 •fACKNOWLEDGEMENTFirstly. I would like to express my gratefulness to my supervisor Dr.(LUẬN văn THẠC sĩ) an empirical study of the intention of vietnamese consummers to purchase luxury goods
Nguyen Thi Mai Trang for her professional guidance, intensive support, valuable suggestions, instructions and encouragement during the time of doing UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Thi Xuan ThaoAN EMPIRICAL STUDY OF THE INTENTION OF VIETNAMESE CONSUMER (LUẬN văn THẠC sĩ) an empirical study of the intention of vietnamese consummers to purchase luxury goods luable time as the members of the proposal examination committee. Their comments and meaningful suggestions were contributed significantly for my completion of this research.My sincere thanks are given to all of my teachers at International Business School -University of Economics Ho Chi Minh City f (LUẬN văn THẠC sĩ) an empirical study of the intention of vietnamese consummers to purchase luxury goods or then teaching and guidance during my Master course.ABSTRACThl recent years, the strong development of economy has increased significantly die numbe(LUẬN văn THẠC sĩ) an empirical study of the intention of vietnamese consummers to purchase luxury goods
r of rich people in Vietnam. Higher disposal income together with economic globalization leads to more concern to luxury products among Vietnamese peoUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Thi Xuan ThaoAN EMPIRICAL STUDY OF THE INTENTION OF VIETNAMESE CONSUMER (LUẬN văn THẠC sĩ) an empirical study of the intention of vietnamese consummers to purchase luxury goods 's market. Tn an effort to help luxury companies have an ov erview about consumers' behavior ill such market, this study examines influencing factors that affect Vietnamese consumers’ attitude towards purchasing luxury goods and their purchase intent of luxury goods. Employing regression analyses, t (LUẬN văn THẠC sĩ) an empirical study of the intention of vietnamese consummers to purchase luxury goods he research lindmgs indicate that brand consciousness, materialism, and the need for uniqueness have significant impact on attinide towards purchasing(LUẬN văn THẠC sĩ) an empirical study of the intention of vietnamese consummers to purchase luxury goods
luxury goods among Vietnamese consumers. In addition, consumers' purchasmg intention of luxury goods is affected by then attitude towards buying luxuUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Thi Xuan ThaoAN EMPIRICAL STUDY OF THE INTENTION OF VIETNAMESE CONSUMER (LUẬN văn THẠC sĩ) an empirical study of the intention of vietnamese consummers to purchase luxury goods ntentTABLE OF CONTENTSACKNOWLEDGEMENTABSTRACTTABLE OF CONTENTSLIST OF FIGURESLIST OF TABLESCHAPTER 1: INTRODUCTION...............................................11.1Research background..........................................11.2Research gap.................................................31.3Resea (LUẬN văn THẠC sĩ) an empirical study of the intention of vietnamese consummers to purchase luxury goods rch objectives..........................................51.4Research methodology and research scope......................61.5Research contribution....(LUẬN văn THẠC sĩ) an empirical study of the intention of vietnamese consummers to purchase luxury goods
....................................61.6Research structure...........................................7UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Thi Xuan ThaoAN EMPIRICAL STUDY OF THE INTENTION OF VIETNAMESE CONSUMERUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Thi Xuan ThaoAN EMPIRICAL STUDY OF THE INTENTION OF VIETNAMESE CONSUMERGọi ngay
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