(LUẬN văn THẠC sĩ) an investigation of customer value and patronage in retailing vending machine sector in vietnam

➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạm

Loại tài liệu: PDF

Số trang: 75 Trang

Tài liệu: ✅ ĐÃ ĐƯỢC PHÊ DUYỆT

TẢI VỀ

Nội dung chi tiết: (LUẬN văn THẠC sĩ) an investigation of customer value and patronage in retailing vending machine sector in vietnam

(LUẬN văn THẠC sĩ) an investigation of customer value and patronage in retailing vending machine sector in vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND PATRONAGE IN RETAILING V

(LUẬN văn THẠC sĩ) an investigation of customer value and patronage in retailing vending machine sector in vietnam VENDING MAC HINE SECTOR IN V IETNAMMAS TER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational Scho

ol of BusinessNGO TRONG TRUNGAN TN VESTĨGATTON OF CUSTOMER VALUE AND PATRONAGE IN RETAILING VENDING MACHINE SECTOR TN VIETNAMID:22120143MASTER OF BUSI (LUẬN văn THẠC sĩ) an investigation of customer value and patronage in retailing vending machine sector in vietnam

NESS (Honours)SUPERVISOR: LE NHAT HANH, PhDHo Chi Minh City-Year 2014ACKNOWLEDGEMENT1 would like to thank my supervisor. Dr. Hanh Nguyen for her encou

(LUẬN văn THẠC sĩ) an investigation of customer value and patronage in retailing vending machine sector in vietnam

ragement and guidance throughout the process of conducting this thesis. I would also like to thank other members of my advisor committee. Dr. Tho Nguy

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND PATRONAGE IN RETAILING V

(LUẬN văn THẠC sĩ) an investigation of customer value and patronage in retailing vending machine sector in vietnam o deserve my gratitude. Among them. Mr. Doanh. Mr. Tuan, Ms. Kim Yen. Master Mai Thicn l am. Ms. Nguycl Anh. Mr. Huy, Master Nguyen 1 hi Nguycl and Ma

ster Nguyen Huy Khai. helped me to obtain final questionnaire being suitable in the context of Vietnam. My colleagues, friends and all of respondents (LUẬN văn THẠC sĩ) an investigation of customer value and patronage in retailing vending machine sector in vietnam

supported to conduct the questionnaire at the best reliability.finally, I would like to express my gratitude to my family for their love and support,

(LUẬN văn THẠC sĩ) an investigation of customer value and patronage in retailing vending machine sector in vietnam

and they arc always there when I need them. Without their emotional and financial support, this study would not be completed.ABSTRACTAlthough Vending

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND PATRONAGE IN RETAILING V

(LUẬN văn THẠC sĩ) an investigation of customer value and patronage in retailing vending machine sector in vietnam in developing business in Vietnam. If vending machine-retailers want to attract more and more shoppers, they need to know what evaluative criteria con

sumers use when selecting a vending machine-retailer, rhe past researches demonstrated that Customer value and Retail patronage could enhance retail p (LUẬN văn THẠC sĩ) an investigation of customer value and patronage in retailing vending machine sector in vietnam

erformance. This study investigated the relationship between C ustomer value and Retailing vending machine patronage, and examines the relationships o

(LUẬN văn THẠC sĩ) an investigation of customer value and patronage in retailing vending machine sector in vietnam

f antecedents including Customization, Functionality and Perceived Risk with Customer Value. By utilizing literature review, a research model was prop

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND PATRONAGE IN RETAILING V

(LUẬN văn THẠC sĩ) an investigation of customer value and patronage in retailing vending machine sector in vietnam l model. Structure Equation Modeling (SEM) was used to analyzed the data. The final result indicated that Customization and Functionality are positive

ly related to Customer value, but perceived risk was not supported. Customer value is positively related to retailing vending machine patronage.iiTABL (LUẬN văn THẠC sĩ) an investigation of customer value and patronage in retailing vending machine sector in vietnam

E OF CONTENTSACKNOWLEDGEMENT.......................................................................iABSTRACT..........................................

(LUẬN văn THẠC sĩ) an investigation of customer value and patronage in retailing vending machine sector in vietnam

...................................iiTABLE OF CONTENTS...................................................................liiLIST OF TABLES............

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND PATRONAGE IN RETAILING V

(LUẬN văn THẠC sĩ) an investigation of customer value and patronage in retailing vending machine sector in vietnam APTER I: INTRODUCTION...............................................................11.1Research background...........................................

..................11.2Research Problem................................................................21.3Research Objective.......................... (LUẬN văn THẠC sĩ) an investigation of customer value and patronage in retailing vending machine sector in vietnam

....................................31.4Significance of the Study.......................................................31.5Research methodology and s

(LUẬN văn THẠC sĩ) an investigation of customer value and patronage in retailing vending machine sector in vietnam

cope..................................................3] .6 rhe structure of the study.....................................................4

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND PATRONAGE IN RETAILING V