(LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city
(LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAGCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOW ARDS GREE (LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city EN PRODUCTSIN HO CHI MINH CITYID: 22120003MASTER OF BUSINESS (HONOURS)SUPERVISOR: Dr. Vo Xuan VinhHo Chi Minh City-2015ACKNOWLE DGEMENTSI would like to express my greatly appreciation in thanking people who helped me to complete this thesis. Firstly. I am very gratefill to my advisor. Dr. Vo Xuan Vi (LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city nh. for his valuable advices. I especially appreciate his continual support in responding, reminding, and assisting in all aspects of this endeavor.On(LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city
the other hand. I would like to thank my colleagues, friends and classmates for their valuable encouragement during months that I was working on thisUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAGCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOW ARDS GREE (LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city thanks to my family for their support, their encouragement, and their faith during the time I accomplish my thesis.2ABSTRACTOne of the largest and the most urgent problems that the world is facing today is the environmental pollution which both rhe government and civilians contribute to solve this i (LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city ssue. In fact, the injurious smoke emitted by cars, buses, trucks, trains, and the wastes from factories, namely sulphur dioxide, carbon monoxide or n(LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city
itrogen oxides have been creating more bad effects on environment. lor this reason, corporations must find effective environmental solution in reducinUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAGCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOW ARDS GREE (LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city earches about green product studies; however, it is still rather new in Vietnam and green products have not yet approached to Vietnamese consumers. Moreover, the corporations in Vietnam have not had a thorough grasp of this kind of product and how consumers reach with green product. Thus, this resea (LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city rch needs to be profoundly supported. This paper is researched based on the theory and the foundation from the study of Wilson King. Annan Harun. Rini(LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city
Suryati Sulong and Jaratin Lily (2014). In that, there are five factors including eco-label, green packaging, green corporate perception, green produUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAGCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOW ARDS GREE (LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city h and how factors of green product affect purchase intention and from that, give recommendations.By applying both qualitative and quantitative method, the data is collected through in-depth surveys. Then, the collected data is analyzed by SPSS software. According to reliable results, this paper prop (LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city oses recommendations for corporations which want to develop green product line.Keywords - Purchase intention, eco-label, green packaging, green corpor(LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city
ate perception, green product value, green advertisement.3TABLE OF CONTENTSLIST OF FIGURES............................................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAGCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOW ARDS GREE (LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city ................................81.1Research Background..............................................................81.2Research gap......................................................................91.3Research Objectives..............................................................101.4Researc (LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city h scope...................................................................101.5Research structure of thesis...........................................(LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city
..........11CHAPTER 2: LITERATURE REVIEW........................................................122.1Green product....................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAGCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOW ARDS GREE (LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city ...................................................152.4Green packaging................................................................162.5Green corporate perception.....................................................17 (LUẬN văn THẠC sĩ) critical factors affect consumers purchase intention towards greeen products in ho chi minh city UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAGCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOW ARDS GREEGọi ngay
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