(LUẬN văn THẠC sĩ) customer engagement in a facebook brand community a study of airline consumers in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) customer engagement in a facebook brand community a study of airline consumers in vietnam
(LUẬN văn THẠC sĩ) customer engagement in a facebook brand community a study of airline consumers in vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN A FACEBOOKBRAND COMMUNITY:A study of (LUẬN văn THẠC sĩ) customer engagement in a facebook brand community a study of airline consumers in vietnam f Airline consumers in VietnaniID: 22130038MASTER OF BUSINESS (Honors)SUPERVISOR: DR. NGUYEN THI MAI TRANGHo Chi Minh City, Year 2016AcknowledgementFirstly. I would like to express my gratefulness to my supervisor Dr. Nguyen Thi Mai Trang for her professional guidance, intensive support, valuable su (LUẬN văn THẠC sĩ) customer engagement in a facebook brand community a study of airline consumers in vietnam ggestions, instructions and encouragement during the time of doing my research.I would like to express my deepest gratitude to ISB Professors Committe(LUẬN văn THẠC sĩ) customer engagement in a facebook brand community a study of airline consumers in vietnam
e for their valuable time as the members of the proposal examination committee. Their comments and meaningful suggestions were contributed significantUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN A FACEBOOKBRAND COMMUNITY:A study of (LUẬN văn THẠC sĩ) customer engagement in a facebook brand community a study of airline consumers in vietnam hi Minh City for their teaching and guidance during my master course.iAbstractCustomer engagement is a group of factors that can affect the customer satisfaction, loyalty, rhe advent of Web 2.0 and in particular the social network media in recent years have led to an explosion of interest in custome (LUẬN văn THẠC sĩ) customer engagement in a facebook brand community a study of airline consumers in vietnam r engagement. Attracted by a great amount of users, companies have created brand communities in social networks. With the abilities to creating the in(LUẬN văn THẠC sĩ) customer engagement in a facebook brand community a study of airline consumers in vietnam
teraction among individuals and firms in brand communities, social media can use to heller serve customer and satisfy the needs. In Vietnam, former reUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN A FACEBOOKBRAND COMMUNITY:A study of (LUẬN văn THẠC sĩ) customer engagement in a facebook brand community a study of airline consumers in vietnam lo fill this gap by testing these hypotheses in airline industry and raising recommendations for its applications in practice.Key words Customer engagement, brand community, facebook, customer loyalty, customer satisfaction.iiCONTENTSAcknowledgement................................................... (LUẬN văn THẠC sĩ) customer engagement in a facebook brand community a study of airline consumers in vietnam ...............iList of Figures.................................................................viList of Tables......................................(LUẬN văn THẠC sĩ) customer engagement in a facebook brand community a study of airline consumers in vietnam
...........................viiChapter I. Introduction..........................................................11.1.Research background...............UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN A FACEBOOKBRAND COMMUNITY:A study of (LUẬN văn THẠC sĩ) customer engagement in a facebook brand community a study of airline consumers in vietnam ................................................61.4.Research scope............................................................71.5.Structure of the research.................................................7Chapter 2. Literature review.....................................................92.1.Brand C (LUẬN văn THẠC sĩ) customer engagement in a facebook brand community a study of airline consumers in vietnam ommunity (BC)......................................................92.2.Online brand community (OCB).............................................102.3(LUẬN văn THẠC sĩ) customer engagement in a facebook brand community a study of airline consumers in vietnam
.Customer engagement......................................................102.4.Customer engagement in brand community................................UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN A FACEBOOKBRAND COMMUNITY:A study of (LUẬN văn THẠC sĩ) customer engagement in a facebook brand community a study of airline consumers in vietnam nities........14UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN A FACEBOOKBRAND COMMUNITY:A study ofGọi ngay
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