(LUẬN văn THẠC sĩ) customer satifaction and switching intentions, a study of retail banking
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) customer satifaction and switching intentions, a study of retail banking
(LUẬN văn THẠC sĩ) customer satifaction and switching intentions, a study of retail banking
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TUAN TAICUSTOMER SATISFACTION AND SWITCHING INTENTIONS: A STUDY OF RETAIL (LUẬN văn THẠC sĩ) customer satifaction and switching intentions, a study of retail banking BANKINGMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TUAN TAICUSTOMER SATISFACTION AND SWITCHING INTENTIONS: A STUDYOF RETAIL BANKINGID:22110051MASTER OF BUSINESS (Honours)SUPERVISOR: DR. LE NGUYEN HALHo Chi Minh (LUẬN văn THẠC sĩ) customer satifaction and switching intentions, a study of retail banking City - Year 2014ACKNOWLEDGMENTI would like to express my deep gratitude, special appreciation and thanks to my supervisor Dr. I.c Nguyen Hau. 1 would(LUẬN văn THẠC sĩ) customer satifaction and switching intentions, a study of retail banking
like lo thank Dr. Hau lor encouraging my research and for his valuable lime and efforts in guiding me to complete this study.I would like to thank allUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TUAN TAICUSTOMER SATISFACTION AND SWITCHING INTENTIONS: A STUDY OF RETAIL (LUẬN văn THẠC sĩ) customer satifaction and switching intentions, a study of retail banking y special thanks to Professor Nguyen Dinh Tho who provided me with the appropriate orientations of my study.I would like to thank to my friends who assisted me in distributing my questionnaires to the respondents and all respondents who spent their valuable time in completing my questionnaires.I wou (LUẬN văn THẠC sĩ) customer satifaction and switching intentions, a study of retail banking ld like to thank the board of directors of Aardwolf Company, who sympathized with me and gave me facilities during the last two years enabling me to c(LUẬN văn THẠC sĩ) customer satifaction and switching intentions, a study of retail banking
omplete both my jobs and study.Finally, a special thanks to my family. It’s ven- hard to express how gratetill I am to my mother, wife and son. They aUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TUAN TAICUSTOMER SATISFACTION AND SWITCHING INTENTIONS: A STUDY OF RETAIL (LUẬN văn THẠC sĩ) customer satifaction and switching intentions, a study of retail banking o exist and develop in such intense competition, bank managements must develop customer-oriented strategies to maintain their bank's market shares. In this industry, the retail banking products and services are closely identical, additionally their prices are competitive giving consumers an ability (LUẬN văn THẠC sĩ) customer satifaction and switching intentions, a study of retail banking to purchase those financial products and senices from various banks or financial companies. Subsequently, consumers are also more prone to change thei(LUẬN văn THẠC sĩ) customer satifaction and switching intentions, a study of retail banking
r current bankers. Hence, how does a bank prevent their customers from switching to other banks? What is the distinction among the banks as a foundatiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TUAN TAICUSTOMER SATISFACTION AND SWITCHING INTENTIONS: A STUDY OF RETAIL (LUẬN văn THẠC sĩ) customer satifaction and switching intentions, a study of retail banking sumes that perceived bank reputation is a distinctive factor among the various banks. Hence, the main aim of this study is to investigate the effects of various components of customer satisfaction on perceived bank reputation, and also determine the impact of the perceived bank reputation on custome (LUẬN văn THẠC sĩ) customer satifaction and switching intentions, a study of retail banking r intentions to switch. The data for this study was obtained from 198 retail banking consumers in Ho Chi Minh City and Binh Duong province. The analys(LUẬN văn THẠC sĩ) customer satifaction and switching intentions, a study of retail banking
is results revealed the perceived bank reputation is impacted by customer satisfaction of branches and image, and it plays an important role in lessenUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TUAN TAICUSTOMER SATISFACTION AND SWITCHING INTENTIONS: A STUDY OF RETAIL (LUẬN văn THẠC sĩ) customer satifaction and switching intentions, a study of retail banking Introduction ........................................................11.1.Research background................................................11.2.Research objectives and questions..................................5 (LUẬN văn THẠC sĩ) customer satifaction and switching intentions, a study of retail banking UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TUAN TAICUSTOMER SATISFACTION AND SWITCHING INTENTIONS: A STUDY OF RETAILGọi ngay
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