(LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city
(LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city
https://khothu vien .com?•ỈSS -VIETNAM - NETHERLANDS PROGRAMME FOR M.A IN DEVELOPMENT ECONOMICSDETERMINANTS OF CUSTOMER LOYALTYIN RETAIL BANKING IN HO (LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city O CHI MINH CITYBYPHAM TH1 THU HAMDE CLASS 15July, 2011“A thesis was submitted in partial fulfillment of the requirements for the Master of Development Economics degree (MDE) of Vietnam- Netherlands program for M.A in Development Economics"ACKNOWLEGEMENTS1 am greatly thankful to my supervisor. Dr Cao (LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city Hao Thi. whose valuable advice and guidance at every stage of my thesis to help me to develop an understanding of this research.I also give thanks to(LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city
all professors, tutors. MDE staff for giving me academic knowledge and advice and my classmates for encouragement to complete the thesis.1 would likehttps://khothu vien .com?•ỈSS -VIETNAM - NETHERLANDS PROGRAMME FOR M.A IN DEVELOPMENT ECONOMICSDETERMINANTS OF CUSTOMER LOYALTYIN RETAIL BANKING IN HO (LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city nally. I would like to give special thanks to my parents, aunt and sister and friends who give me great and warm support me to follow this MDE program.In spite of my endeavour, this study may have many shortcomings and limitations. I am looking forward to receive suggestions and opinions of teachers (LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city and colleagues.ABSTRACTWith the development of financial market in Vietnam especially retail banking sector, bank managers should have many strategie(LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city
s to keep customers stay with their banks longer. The bank mangers focus on the loyalty of their customers because they know the revenue and cost savihttps://khothu vien .com?•ỈSS -VIETNAM - NETHERLANDS PROGRAMME FOR M.A IN DEVELOPMENT ECONOMICSDETERMINANTS OF CUSTOMER LOYALTYIN RETAIL BANKING IN HO (LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city fluence customer loyalty to compete with the other banks. This study focuses on two objectives: identifying the determinants of customer loyally in retail banking in Ho Chi Minh city, and based on the results to give recommendations to improve the loyalty of state-owned banks’ customers, in this cas (LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city e, it is Victcombank. The qualitative and quantitative method will be applied to find out the determinants of customer loyalty in retail banking. The(LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city
findings of this research show that factors which affect customer loyalty are Service Quality. Price and Switching Cost. They have strong influence onhttps://khothu vien .com?•ỈSS -VIETNAM - NETHERLANDS PROGRAMME FOR M.A IN DEVELOPMENT ECONOMICSDETERMINANTS OF CUSTOMER LOYALTYIN RETAIL BANKING IN HO (LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city g Cost (0.301). Based on the findings, recommendations for Vietcombank to improve customer loyally such as: diversifying distribution channels and service-products, different price strategics for each kind of customers, some special program for VIP customers, etc... Phis study only makes survey on 8 (LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city banks in HCMC. there are 2 stale-owned banks (Vietcombank and Agribank). 2 private-owned banks (ACB and VIBBank). 2 joint-venture banks (Indovina Ban(LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city
k and Vid Public) and 2 foreign-owned banks (HSBC and Citibank). It should be widen to more banks, big areas to increase the accuracy of the research.https://khothu vien .com?•ỈSS -VIETNAM - NETHERLANDS PROGRAMME FOR M.A IN DEVELOPMENT ECONOMICSDETERMINANTS OF CUSTOMER LOYALTYIN RETAIL BANKING IN HO (LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city ing cost, customer loyalty, retail banking.iiTABLE OF CONTENTSACKNOWLEDGEMENTS...................................................iABSTRACT • •••♦•••••••••••••••••••••••••••a ••••••»• f•••••••• IITABLE OF CONTENTS..................................................iiiLIST OF FIGURES.................... (LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city ..... ..........................viLIST OF TABLES.....................................................viABBREVIATIONS..................................(LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city
....................viiCHAPTER I: INTRODUCTION............................................p. 11.1Research Statement...................................https://khothu vien .com?•ỈSS -VIETNAM - NETHERLANDS PROGRAMME FOR M.A IN DEVELOPMENT ECONOMICSDETERMINANTS OF CUSTOMER LOYALTYIN RETAIL BANKING IN HO (LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city p. 21.4Research Scope.................................................p. 21.5Research Structure.............................................p. 2CHAPTER II: LITERATURE REVIEW......................................p. 4 (LUẬN văn THẠC sĩ) determinants of customer loyalty in retail banking in ho chi minh city https://khothu vien .com?•ỈSS -VIETNAM - NETHERLANDS PROGRAMME FOR M.A IN DEVELOPMENT ECONOMICSDETERMINANTS OF CUSTOMER LOYALTYIN RETAIL BANKING IN HOGọi ngay
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