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(LUẬN văn THẠC sĩ) effect of base transceiver shortage on customer churn in mobifone

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Nội dung chi tiết: (LUẬN văn THẠC sĩ) effect of base transceiver shortage on customer churn in mobifone

(LUẬN văn THẠC sĩ) effect of base transceiver shortage on customer churn in mobifone

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessInbrn^Ki-MlNchnH rrf lkniiu-5.HOANG THU THAOEFFECT OF BASE TRANSCEIVER SHORTAG

(LUẬN văn THẠC sĩ) effect of base transceiver shortage on customer churn in mobifone GE ON CUSTOMER CHURN IN MOBIFONEMASTER or in SISESS ADMISIS I RA HONSUPERVISOR: PCS. I S I RAS IIA MIMI QI ASHo Chi Minh City - Year 2020Table of cont

ents1.INTRODUCTION.................................................21.1Overview of the telecommunication industry in Vietnam........21.2Vietnam teleco (LUẬN văn THẠC sĩ) effect of base transceiver shortage on customer churn in mobifone

mmunication industry challenges from 2013 to 2018...31.2.1Development internet service 3G/4G.....................41.2.2Network Transfer Services......

(LUẬN văn THẠC sĩ) effect of base transceiver shortage on customer churn in mobifone

........................51.3Profile of MobiFone Telecom Corporation -Mobifone...........51.3.1Mobifone organizational structure industry.............6

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessInbrn^Ki-MlNchnH rrf lkniiu-5.HOANG THU THAOEFFECT OF BASE TRANSCEIVER SHORTAG

(LUẬN văn THẠC sĩ) effect of base transceiver shortage on customer churn in mobifone ct map....................................152.2.1Relationship between service quality (SERVĨỌỈl.-tl. mode!) and the firstproblem......................

...............................182.2.2Other problems........................................223.PROBLEM IDENTIFICATION................................ (LUẬN văn THẠC sĩ) effect of base transceiver shortage on customer churn in mobifone

......224.CAUSE VALIDATION............................................254.1List of causes..............................................264.1. Ì Inappr

(LUẬN văn THẠC sĩ) effect of base transceiver shortage on customer churn in mobifone

opriate telecommunicationinfrastructure.......264.1.2Poor quality service..................................284.1.3Inappropriate pricing...............

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessInbrn^Ki-MlNchnH rrf lkniiu-5.HOANG THU THAOEFFECT OF BASE TRANSCEIVER SHORTAG

(LUẬN văn THẠC sĩ) effect of base transceiver shortage on customer churn in mobifone 1Application of the service quality (SERVIOUAL) model in thetelecomm un ication industry................................334.2.2Final caused-effect map

...............................365.ALTERNATIVE SOLUTION........................................385.1Priority solutions to BTS shortage................ (LUẬN văn THẠC sĩ) effect of base transceiver shortage on customer churn in mobifone

..........385.2Adding solutions to quality of service......................39

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessInbrn^Ki-MlNchnH rrf lkniiu-5.HOANG THU THAOEFFECT OF BASE TRANSCEIVER SHORTAG

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessInbrn^Ki-MlNchnH rrf lkniiu-5.HOANG THU THAOEFFECT OF BASE TRANSCEIVER SHORTAG

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