(LUẬN văn THẠC sĩ) enhancing consumer perceived quality a case of vinamilk infant formula milk powder
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) enhancing consumer perceived quality a case of vinamilk infant formula milk powder
(LUẬN văn THẠC sĩ) enhancing consumer perceived quality a case of vinamilk infant formula milk powder
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHMl Scn«4 .y Pu0»t»NGUYEN THUY VANENHANCING CONSUMER PERCEIVED QUALITY: A CA (LUẬN văn THẠC sĩ) enhancing consumer perceived quality a case of vinamilk infant formula milk powder ASE OF VINAMILK INFANT FORMULA MILK POWDERMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 20191UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH nt CCOntPKS •KOivrHC-I School ol Suwn»MNGUYEN THUY VANENHANCING CONSUMER PERCEIVED QUALITY: A CASE OF VINAMILK INFANT FO (LUẬN văn THẠC sĩ) enhancing consumer perceived quality a case of vinamilk infant formula milk powder RMULA MILK POWDER-MASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: Assoc. Prof. Dr. NGUYEN THI -MAI TRANGHo Chi Minh City - Year 20192ACKNOWLEDGEMENTFirst(LUẬN văn THẠC sĩ) enhancing consumer perceived quality a case of vinamilk infant formula milk powder
of all, I would like to express my grateful thanks to my supervisor, Dr. Nguyen Thi Mai Trang, for supporting me. During the whole time of doing thesUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHMl Scn«4 .y Pu0»t»NGUYEN THUY VANENHANCING CONSUMER PERCEIVED QUALITY: A CA (LUẬN văn THẠC sĩ) enhancing consumer perceived quality a case of vinamilk infant formula milk powder to say “Thank You Very Much” to my advisor for all he has done for me.Secondly, I would like to use this chance to give deep gratitude to all lecturers of International School of Business (ISB) - ƯEII for their helping me in during my academic years at ISB. I have been assisted very much in the comp (LUẬN văn THẠC sĩ) enhancing consumer perceived quality a case of vinamilk infant formula milk powder leting of this thesis by the knowledge and skills that 1 have learned.Furthermore, 1 would like to appreciate the contribution of people who help me c(LUẬN văn THẠC sĩ) enhancing consumer perceived quality a case of vinamilk infant formula milk powder
omplete the in-depth interview to share their valuable time and support me with useful information for completing this thesis.Last but not least. I woUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHMl Scn«4 .y Pu0»t»NGUYEN THUY VANENHANCING CONSUMER PERCEIVED QUALITY: A CA (LUẬN văn THẠC sĩ) enhancing consumer perceived quality a case of vinamilk infant formula milk powder .3EXECl TB E SUMMARYWhen global infant formula milk powder market gets a remarkable growth with CARG at 3.0%, especially targeting key emerging country. With the fastest growth rate since 2011, Vietnam’s economy reach 7.08% of GDP in 2018. Then, Vietnam would be a competitive market for infant formu (LUẬN văn THẠC sĩ) enhancing consumer perceived quality a case of vinamilk infant formula milk powder la milk powder category with strong competition from domestic and foreign manufacturers.Nowadays, behavior of Vietnamese consumers are changing rapidl(LUẬN văn THẠC sĩ) enhancing consumer perceived quality a case of vinamilk infant formula milk powder
y due to development of technology and globalization. Vietnam’s IFMP industry has experienced an update trends and changes as the rise of premiumizatiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHMl Scn«4 .y Pu0»t»NGUYEN THUY VANENHANCING CONSUMER PERCEIVED QUALITY: A CA (LUẬN văn THẠC sĩ) enhancing consumer perceived quality a case of vinamilk infant formula milk powder d and want.Recent year, sales revenue of powder milk has decreased with CAGR of-2% compare to 2013, while sales revenue of drinking milk powder has gradually increased. Besides, volume share of Vinamilk’s IF.MP also has changed among price segmentation. According to the result of in-depth interviews (LUẬN văn THẠC sĩ) enhancing consumer perceived quality a case of vinamilk infant formula milk powder and previous study, this study aims to figure out what the main problem is. validate the main problem, the importance of main problem. This research(LUẬN văn THẠC sĩ) enhancing consumer perceived quality a case of vinamilk infant formula milk powder
will explore the cause of the main problem. The findings of research implements that the low level of consumer’s perceived in quality leading to changUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHMl Scn«4 .y Pu0»t»NGUYEN THUY VANENHANCING CONSUMER PERCEIVED QUALITY: A CA (LUẬN văn THẠC sĩ) enhancing consumer perceived quality a case of vinamilk infant formula milk powder ntentsACKNOWLEDGEMENT.............................................................................3EXECUTIVE SUMMARY...........................................................................4LIST OF ABBREATIONS.........................................................................7 (LUẬN văn THẠC sĩ) enhancing consumer perceived quality a case of vinamilk infant formula milk powder UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHMl Scn«4 .y Pu0»t»NGUYEN THUY VANENHANCING CONSUMER PERCEIVED QUALITY: A CAGọi ngay
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