(LUẬN văn THẠC sĩ) enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam

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(LUẬN văn THẠC sĩ) enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessVEHPham Le Xuan ToanEnhancing the relationship betweensales and marketing sta

(LUẬN văn THẠC sĩ) enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam affs: A case ofSchneider Electric VietnamMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 2019UNIVERSITY OF ECONOMICS HO CHI MINH CITY Interna

tional School of BusinessPham Le Xuan ToanEnhancing the relationship between sales and marketing staffs: A case of Schneider Electric VietnamMASTER OF (LUẬN văn THẠC sĩ) enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam

BUSINESS ADMINISTRATIONSUPERVISOR: ASSOC. PROF. DR NGUYEN THI MAI TRANGHo Chi Minh City - Year 2019ContentsEXECUTIVE SUMMARY.........................

(LUẬN văn THẠC sĩ) enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam

...................................... 5ACKNOWLEDGEMENT...........................................................................6LIST OF TA

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessVEHPham Le Xuan ToanEnhancing the relationship betweensales and marketing sta

(LUẬN văn THẠC sĩ) enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam ............. 71.Introduction..........................................................................11.1(’ornpany background................

...............................................11.2Industry Business’s structure & mission............................................22.Symptoms..... (LUẬN văn THẠC sĩ) enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam

.........................................................................62.1I ow Voltage VSI) Product line (IDVSD) and Vietnam market................

(LUẬN văn THẠC sĩ) enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam

..........62.2The low growth rate 0ÍIDVSD sales in 2018..........................................73.Problem analysis__________________________________

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessVEHPham Le Xuan ToanEnhancing the relationship betweensales and marketing sta

(LUẬN văn THẠC sĩ) enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam fect map...................................................83.1.2Potential problems.............................................................93.1.2

.1Lack of market intelligence information....................................93.1.2.2Inter-channel conflict........................................... (LUẬN văn THẠC sĩ) enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam

..........93.1.2.3Poor marketing communications.............................................103.1.2.4Poor relationship between salespeople of Industry

(LUẬN văn THẠC sĩ) enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam

Expert Disữibutor Sales Team andmarketing people of Pre-Sales & Marketing Support Team............................113.1.3Updated cause and affect map

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessVEHPham Le Xuan ToanEnhancing the relationship betweensales and marketing sta