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(LUẬN văn THẠC sĩ) factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry

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Nội dung chi tiết: (LUẬN văn THẠC sĩ) factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry

(LUẬN văn THẠC sĩ) factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thiên PhúcFACTORS AFFECTING CUSTOMER SATISFACTION ON RETAILER'S WEBSITE:

(LUẬN văn THẠC sĩ) factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry A STUDY OF VIETNAM ELECTRONICS AND APPLIANCES INDUSTRYMASTER OF BUSINESS (Honours)HO CHI -MINH City - Year 2015UNIVERSITY OF ECONOMICS HO CHI -MINH C

ITYInternational School of BusinessĐinh Thiên PhúcFACTORS AFFECTING CUSTOMER SATISFACTION ONRETAILER'S WEBSITE: A STUDY OF VIETNAM ELECTRONIC s AND AP (LUẬN văn THẠC sĩ) factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry

PLIANCES INDUSTRYID:22120097MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. PHAM NGOC THUYHO CHI MINH City - Year 2015iABSTRACTVietnam ranks 18/20 countri

(LUẬN văn THẠC sĩ) factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry

es with the largest number of Internet users in the world, ranking eighth Asia and ranks third in Southeast Asia. Online shopping is the strategic dir

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thiên PhúcFACTORS AFFECTING CUSTOMER SATISFACTION ON RETAILER'S WEBSITE:

(LUẬN văn THẠC sĩ) factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry ction on electronics and appliances retailers’ websites. This research will find out that specific information, care taking, general information, bill

ing and payment are 4 factors that affecting customer satisfaction with specific information is the most important factor.Keywords: customer satisfact (LUẬN văn THẠC sĩ) factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry

ion, electronics and appliances, rerailers’ website, online shoppingliTABLE OF CONTENTSABSTRACT.......................................................

(LUẬN văn THẠC sĩ) factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry

...................iTABLE OF CONTENTS................................................................iiLIST OF FIGURES................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thiên PhúcFACTORS AFFECTING CUSTOMER SATISFACTION ON RETAILER'S WEBSITE:

(LUẬN văn THẠC sĩ) factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry ...................................................11.1.Research Background........................................................11.2.Research Probl

ems..........................................................51.3.Research Objectives........................................................71.4.Rese (LUẬN văn THẠC sĩ) factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry

arch Significance......................................................71.5.Research Scope............................................................

(LUẬN văn THẠC sĩ) factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry

.7CHAPTER 2: LITERATURE REVIEW......................................................92.1.Theoritical Background.......................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thiên PhúcFACTORS AFFECTING CUSTOMER SATISFACTION ON RETAILER'S WEBSITE:

(LUẬN văn THẠC sĩ) factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry ' website.............10

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thiên PhúcFACTORS AFFECTING CUSTOMER SATISFACTION ON RETAILER'S WEBSITE:

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