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(LUẬN văn THẠC sĩ) factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam

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Nội dung chi tiết: (LUẬN văn THẠC sĩ) factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam

(LUẬN văn THẠC sĩ) factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH PHAN MY NHUNGFACTORS AFFECTING CUSTOMER'S GREENCONSUMPTION INTENTION: A

(LUẬN văn THẠC sĩ) factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam STUDY OF GREENHOME APPLIANCES PRODUCTS LN MET NAM.MASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2015UNIVERSITY OF ECONOMICS HO CHI MINH CITYInt

ernational School of BusinessHUYNH PHAN MY NHUNGFACTORS AFFECTING CUSTOMER’S GREENCONSUMPTION INTENTION: A STUDY OF GREEN HOME APPLIANCES PRODUCTS IN (LUẬN văn THẠC sĩ) factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam

VIET NAM.ID:22120135MASTER OF BUSINESS (Honours)SUPERVISOR: DR. PHAM NGOC THUYHo Chi Minh City - Year 2015iABSTRACTResearch suggests four structures:

(LUẬN văn THẠC sĩ) factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam

the impact of attitudes toward green brand, green satisfaction, green brand perceived value, green trust to green consumption intention and this study

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH PHAN MY NHUNGFACTORS AFFECTING CUSTOMER'S GREENCONSUMPTION INTENTION: A

(LUẬN văn THẠC sĩ) factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam tionship between the attitude toward green brand variable, green satisfaction variable, green brand perceived value variable, green trust variable and

green consumption intention variable. Green home appliances products with foreign brand which are distributed in Vietnam are the focus for this study (LUẬN văn THẠC sĩ) factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam

, the green appliances products have green energy label to energy saving and environmental friendly. A survey involving 300 respondents are conducted

(LUẬN văn THẠC sĩ) factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam

for this study, the method is used by face-to-face interview.Keywords: green consumption intention, green satisfaction, green brand perceived value, a

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH PHAN MY NHUNGFACTORS AFFECTING CUSTOMER'S GREENCONSUMPTION INTENTION: A

(LUẬN văn THẠC sĩ) factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam ......11.1.Research background........................................................11.2.Research problems..........................................

................21.3.Research objectives........................................................31.4.Research scope................................... (LUẬN văn THẠC sĩ) factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam

..........................41.5.Research method............................................................41.6.Significance of research...............

(LUẬN văn THẠC sĩ) factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam

....................................61.7.Structure of the study.....................................................6CHAPTER 2: LITERATURE REVIEW.....

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH PHAN MY NHUNGFACTORS AFFECTING CUSTOMER'S GREENCONSUMPTION INTENTION: A

(LUẬN văn THẠC sĩ) factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam e concepts...............................................102.2.1 Attitude toward green brand..........................................10

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH PHAN MY NHUNGFACTORS AFFECTING CUSTOMER'S GREENCONSUMPTION INTENTION: A

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