(LUẬN văn THẠC sĩ) factors affecting loyalty of internet customers, evidence form vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) factors affecting loyalty of internet customers, evidence form vietnam
(LUẬN văn THẠC sĩ) factors affecting loyalty of internet customers, evidence form vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Kim QuyênFACTORS AFFECTING LOYALTY OF INTERNET CUSTOMERS: EVIDENCE (LUẬN văn THẠC sĩ) factors affecting loyalty of internet customers, evidence form vietnam E FROM VIETNAMMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2012UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Kim QuyenFACTORS AFFECTING LOYALTY OF INTERNET CUSTOMERS: EVIDENCE FROM VIETNAMID:60340102MASTER OF BUSINESS (Honours)SUPERVISOR: DR. DINH THAI HO (LUẬN văn THẠC sĩ) factors affecting loyalty of internet customers, evidence form vietnam ANGHo Chi Minh City-Year 2012Lovaỉty of internet customers in VietnamACKNOWLEDGEMENTSI would not have been able to complete my thesis without the advi(LUẬN văn THẠC sĩ) factors affecting loyalty of internet customers, evidence form vietnam
ce, assistance, understanding and encouragement of a number of people. 1 would like to gratefully and sincerely acknowledge their assistance and suppoUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Kim QuyênFACTORS AFFECTING LOYALTY OF INTERNET CUSTOMERS: EVIDENCE (LUẬN văn THẠC sĩ) factors affecting loyalty of internet customers, evidence form vietnam idance throughout the process of completing this thesis. Secondly, I would like to express my gratefulness to Dr. Nguyen Dinh Tho for his kindness in supporting me to deal with analyzing data and other issues of the diesis.Furthermore, Ĩ would like to thank all of the staff ar International School o (LUẬN văn THẠC sĩ) factors affecting loyalty of internet customers, evidence form vietnam f Business - University of Economics Ho Chi Minh City who are always enthusiastic and give me a lot of administrative support, assistance and understa(LUẬN văn THẠC sĩ) factors affecting loyalty of internet customers, evidence form vietnam
nding.Finally. I would like to give my gratefulness to all classmates who have been sharing with me all (heir knowledge and experience as well as happUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Kim QuyênFACTORS AFFECTING LOYALTY OF INTERNET CUSTOMERS: EVIDENCE (LUẬN văn THẠC sĩ) factors affecting loyalty of internet customers, evidence form vietnam and 1 have grown 111 so many ways. 1 would like to say "thank you” again for the involvement of everyone who has helped me to complete this thesis.Loyally of Internet customers it! VietnamABSTRACTFor Internet senice providers (ISP). It IS essential for them to understand the critical factors that i (LUẬN văn THẠC sĩ) factors affecting loyalty of internet customers, evidence form vietnam nfluence customer loyalty. These issues are critical to the longterm busmess success of any sen ice provider. Based on the literature reviewed in the(LUẬN văn THẠC sĩ) factors affecting loyalty of internet customers, evidence form vietnam
thesis, this study empirically investigates the impact of factors on customer loyalty.A quantitative method via questionnaire suney was used to obtainUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Kim QuyênFACTORS AFFECTING LOYALTY OF INTERNET CUSTOMERS: EVIDENCE (LUẬN văn THẠC sĩ) factors affecting loyalty of internet customers, evidence form vietnam on to stay with them Multiple linear regression analysis was used to investigate the relationship between customer loyalty and influencing factors mentioned above.According to the findings of this research, in order to retain internet service customers, providers need to take into consideration with (LUẬN văn THẠC sĩ) factors affecting loyalty of internet customers, evidence form vietnam factors such as network quality, price perception, perceived value and trust. The results of this research are important for ISP to enhance and unpro(LUẬN văn THẠC sĩ) factors affecting loyalty of internet customers, evidence form vietnam
ve their competitiveness, in other words, to become successful and have more loyal customers, which will ultimately result in more profitability.KeywoUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Kim QuyênFACTORS AFFECTING LOYALTY OF INTERNET CUSTOMERS: EVIDENCE (LUẬN văn THẠC sĩ) factors affecting loyalty of internet customers, evidence form vietnam ...........3ABSTRACT.......................................................4CHAPTER 1: INTRODUCTION........................................5CHAPTER 1: INTRODUCTION........................................51.1Introduction............................................51.2Research background.............. (LUẬN văn THẠC sĩ) factors affecting loyalty of internet customers, evidence form vietnam .......................51.3The research objectives.................................71.4The research questions..................................7UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Kim QuyênFACTORS AFFECTING LOYALTY OF INTERNET CUSTOMERS: EVIDENCEUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Kim QuyênFACTORS AFFECTING LOYALTY OF INTERNET CUSTOMERS: EVIDENCEGọi ngay
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