(LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis
(LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis
ACKNOWLEDGEMENTSI hilly believe this thesis could not have been possible completed without the help of many people.First. I would like to take this op (LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis pportunity to express my sincere gratitude to Dr. Pham Phu Quoc for his comment and guidance of my thesis. I especially appreciate his continual support in responding, reminding, and assisting in all aspects of this endeavor.Secondly. I would like to thank my dear colleagues, friends and classmates (LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis for their valuable encouragement during the many months that I was working on this thesis. Special thanks for people who spent their precious time wit(LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis
h me in the in-depth interview phase and who did join both pilot and main surveys.Last but not least, I would like to express my heartfelt thanks to mACKNOWLEDGEMENTSI hilly believe this thesis could not have been possible completed without the help of many people.First. I would like to take this op (LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis adays as a hot trendy in society. There are many credit card providers in the fierce competition to increase number of people use their products and sen ices. The purpose of this thesis is to examine key factors influencing customer’s credit card use in Ho Chi Minh City.To empirically apply the conc (LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis eptual model and test the hypotheses, data are collected through a questionnaire involving 118 bank customers who already knew about credit cards. Dat(LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis
a are analyzed using exploratory factor analysis and multiple regression analysis.Convenience perceived has been defined as the strongest predictor ofACKNOWLEDGEMENTSI hilly believe this thesis could not have been possible completed without the help of many people.First. I would like to take this op (LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis 124 However, the findings did not state the negative relationship that exists between risk barriers and credit card use of customers in Ho Chi Minh City with B = -0.037 and p = 0.5380.Finding the predominant factors (bank policy, convenience and compatibility) which effect to credit card use can pr (LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis ovide credit card providers with valuable insights then they improve their policy as well as emphasize convenience and compatibility attributes to ins(LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis
till confidence among consumers and motivate them to use credit cards.There is very limited previous research on Vietnamese credit card use. Through aACKNOWLEDGEMENTSI hilly believe this thesis could not have been possible completed without the help of many people.First. I would like to take this op (LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis t of credit card use among Vietnamese customers.Keywords - Credit Card Use, Bank Policy, Convenience. Compatibility, Risk BarriersTABLE OF CONTENTSCHAPTER 1: INTRODUCTION................................................11.1Research background................................................11.2Researc (LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis h motivation.................................................41.3Research objective..................................................51.4Rcscarch meth(LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis
odology and research scope.............................61.5Research contribution...............................................71.óResearch structure.ACKNOWLEDGEMENTSI hilly believe this thesis could not have been possible completed without the help of many people.First. I would like to take this op (LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis .........................................132.3Convenience.......................................................142.5Risk barriers.....................................................172.6The conceptual model and hypotheses of the research...............20CHAPTER 3: RESEARCH METHODOLOGY............. (LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis ..........................223.1Research process..................................................223.1.1Step 1: Item generation step..................(LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis
..................223.1.2Step 2: Pilot study.............................................233.1.3Step 3: Main study....................................ACKNOWLEDGEMENTSI hilly believe this thesis could not have been possible completed without the help of many people.First. I would like to take this op (LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis ..273.3.2Sampling method.................................................283.4 Data analysis method..............................................28CHAPTER 4: DA TA ANALYSIS.............................................304.1Respondents’ demographics.........................................30 (LUẬN văn THẠC sĩ) factors influencing credit card use of customers in ho chi minh city, an empirical analysis ACKNOWLEDGEMENTSI hilly believe this thesis could not have been possible completed without the help of many people.First. I would like to take this opGọi ngay
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