(LUẬN văn THẠC sĩ) factors influencing consumer purchase intention, a study private labels in ho chi minh city
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(LUẬN văn THẠC sĩ) factors influencing consumer purchase intention, a study private labels in ho chi minh city
UNIVERSITY OF ECONOMICS HO CHI MINH cin International School of BusinessNGUYEN THI KIEU CHIFACTORS INFLUENCING CONSUMER PURCHASE INTENTION: A STUDY PR (LUẬN văn THẠC sĩ) factors influencing consumer purchase intention, a study private labels in ho chi minh city RIVATE LABEL IN HO CHI MINH CITYMASTER OF BUSINESS (Honours)SUPERVISOR: Dr.vo THI NGOC THE YHo Chi Minh City - Year 2015TABLE OF CONTENTSTable of ContentsABSTRACT.........................................................................1Chapter 1: INTRODUCTION......................................... (LUẬN văn THẠC sĩ) factors influencing consumer purchase intention, a study private labels in ho chi minh city .................21.1Research background.......................................................21.2Management problem.................................(LUẬN văn THẠC sĩ) factors influencing consumer purchase intention, a study private labels in ho chi minh city
.......................31.3Research problem..........................................................41.4Research objectives..........................UNIVERSITY OF ECONOMICS HO CHI MINH cin International School of BusinessNGUYEN THI KIEU CHIFACTORS INFLUENCING CONSUMER PURCHASE INTENTION: A STUDY PR (LUẬN văn THẠC sĩ) factors influencing consumer purchase intention, a study private labels in ho chi minh city ...................................51.7Research structure........................................................6Chapter 2: LITERATI RE REVIEW, HYPOTHESES AND RESEARCH MODEL.....................72.1Introduction..............................................................72.2Literature review...... (LUẬN văn THẠC sĩ) factors influencing consumer purchase intention, a study private labels in ho chi minh city ...................................................72.2.1The concept of brand..................................................72.2.2The concept of pr(LUẬN văn THẠC sĩ) factors influencing consumer purchase intention, a study private labels in ho chi minh city
ivate label..........................................82.2.3The differences between private labels and national brands...........102.2.4The concept of UNIVERSITY OF ECONOMICS HO CHI MINH cin International School of BusinessNGUYEN THI KIEU CHIFACTORS INFLUENCING CONSUMER PURCHASE INTENTION: A STUDY PR (LUẬN văn THẠC sĩ) factors influencing consumer purchase intention, a study private labels in ho chi minh city xisting research related to private label context........132.3.2Perceived quality and consumer purchase intention....................162.3.3Perceived risk, perceived quality and consumer purchase intention....182.3.4Familiarity, perceived quality and consumer purchase intention.......222.3.5Store im (LUẬN văn THẠC sĩ) factors influencing consumer purchase intention, a study private labels in ho chi minh city age, perceived quality and consumer purchase intention.......242.4Research model...........................................................272.5Conclu(LUẬN văn THẠC sĩ) factors influencing consumer purchase intention, a study private labels in ho chi minh city
sion...............................................................28iii I p a g eChapter 3: RESEARCH METHODOLOGY.....................................UNIVERSITY OF ECONOMICS HO CHI MINH cin International School of BusinessNGUYEN THI KIEU CHIFACTORS INFLUENCING CONSUMER PURCHASE INTENTION: A STUDY PR (LUẬN văn THẠC sĩ) factors influencing consumer purchase intention, a study private labels in ho chi minh city ...........................29UNIVERSITY OF ECONOMICS HO CHI MINH cin International School of BusinessNGUYEN THI KIEU CHIFACTORS INFLUENCING CONSUMER PURCHASE INTENTION: A STUDY PRGọi ngay
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