(LUẬN văn THẠC sĩ) factors influencing brand loyalty in pharmaceutical industry, evidence from vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) factors influencing brand loyalty in pharmaceutical industry, evidence from vietnam
(LUẬN văn THẠC sĩ) factors influencing brand loyalty in pharmaceutical industry, evidence from vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLA THI HONG LOANFACTORS INFLUENCING BRAND LOYALTY INPHARMACEUTICAL INDUSTRY:EV (LUẬN văn THẠC sĩ) factors influencing brand loyalty in pharmaceutical industry, evidence from vietnam VIDENCE FROM VIETNAMMASTER OF BUSINESS (BY HONOUR)Ho Chi Minh City-Year 2015UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLA THI HONG LOANFACTORS INFLUENCING BRAND LOYALTY IN PHARMACEUTICAL INDUSTRY:EVIDENCE FROM VIETNAMSTUDENT ID: 22120129MASTER OF BUSINESS BY HONOURSUPERV (LUẬN văn THẠC sĩ) factors influencing brand loyalty in pharmaceutical industry, evidence from vietnam ISOR: DR. TRÀN HÀ MINH QUÂNHo Chi Minh City-Year 2015ACKNOWLEDGEMENTSI would like (o express my sincere gratitude Io Dr.Tran Ha Minh Quan who has supp(LUẬN văn THẠC sĩ) factors influencing brand loyalty in pharmaceutical industry, evidence from vietnam
orted me a lol with the thesis preparation and motivated me throughout the journey of the thesis. I strongly believe that I could have not completed tUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLA THI HONG LOANFACTORS INFLUENCING BRAND LOYALTY INPHARMACEUTICAL INDUSTRY:EV (LUẬN văn THẠC sĩ) factors influencing brand loyalty in pharmaceutical industry, evidence from vietnam ally my special thanks to my family who was always with me to show their empathy and encourages me to complete this thesis.41981Ho Chi Minh City, Viet NamAbstractThe pharmaceutical industry is more different than others, because product is the more specific and varies than products in other market. (LUẬN văn THẠC sĩ) factors influencing brand loyalty in pharmaceutical industry, evidence from vietnam Most of the pharma companies payattention to research and development in order to launch a new drug which can compete with the rivals. In addition, al(LUẬN văn THẠC sĩ) factors influencing brand loyalty in pharmaceutical industry, evidence from vietnam
most pharma companies are successful due to they have a powerful sales to marketing their medication to the doctor. By this mean, they will spend limeUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLA THI HONG LOANFACTORS INFLUENCING BRAND LOYALTY INPHARMACEUTICAL INDUSTRY:EV (LUẬN văn THẠC sĩ) factors influencing brand loyalty in pharmaceutical industry, evidence from vietnam s of drugs and medicines. In the fact that, they neglected to establishing brand and specially building brand loyalty, because the benefit of customer loyalty bring to pharma companies is very much, for example it can help pharma companies reduce six times costs to find a new customers, this researc (LUẬN văn THẠC sĩ) factors influencing brand loyalty in pharmaceutical industry, evidence from vietnam h aimed to explore elements influencing brand loyalty and examining the effect of country of origin on those factors. This study is a quantities resea(LUẬN văn THẠC sĩ) factors influencing brand loyalty in pharmaceutical industry, evidence from vietnam
rch, 349 questionnaires were delivered to respondents who were going to hospital for treatment. Collecting Data are used to assess the scale and test UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLA THI HONG LOANFACTORS INFLUENCING BRAND LOYALTY INPHARMACEUTICAL INDUSTRY:EV (LUẬN văn THẠC sĩ) factors influencing brand loyalty in pharmaceutical industry, evidence from vietnam (CFA) were used to test validity of scale and finally, SEM was used to test hypothesis.The result showed that marketing managers should be pay attention perceived quality, brand awareness if they would like to establish customer loyalty toward pharmaceuticaliĩbrand. Besides, the country of origin ha (LUẬN văn THẠC sĩ) factors influencing brand loyalty in pharmaceutical industry, evidence from vietnam s no impact to brand loyalty because they don't a habit about self-medication, they strongly respect and believed that doctors will treat them better.(LUẬN văn THẠC sĩ) factors influencing brand loyalty in pharmaceutical industry, evidence from vietnam
Keywords: Brand awareness, perceived quality, brand loyalty, country of origin, pharmaceutical companies.iiiTables of contentCHAPTER I INTRODUCTION...UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLA THI HONG LOANFACTORS INFLUENCING BRAND LOYALTY INPHARMACEUTICAL INDUSTRY:EV (LUẬN văn THẠC sĩ) factors influencing brand loyalty in pharmaceutical industry, evidence from vietnam statement of problem:....................................................21.3.The research objective:......................................................3 (LUẬN văn THẠC sĩ) factors influencing brand loyalty in pharmaceutical industry, evidence from vietnam UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLA THI HONG LOANFACTORS INFLUENCING BRAND LOYALTY INPHARMACEUTICAL INDUSTRY:EVGọi ngay
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