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LUẬN văn THẠC sĩ improve the role of social media marketing in banking sector – the case study of BIDV

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LUẬN văn THẠC sĩ improve the role of social media marketing in banking sector – the case study of BIDV

DECLARATIONThe author confirms that the research outcome in the thesis is the result of author's independent work during study and research period and

LUẬN văn THẠC sĩ improve the role of social media marketing in banking sector – the case study of BIDV d it is not yet published in other's research and article.The other's research result and documentation (extraction, table, figure, formula, and other

document) used in the thesis are cited properly and the permission (if required) is given.The author is responsible in front of the Thesis Assessment LUẬN văn THẠC sĩ improve the role of social media marketing in banking sector – the case study of BIDV

Committee. Hanoi School of Business, and the laws lor above-mentioned declaration.Hanoi, date of../..../......Lc I huy Ngan1ACKNOWLEDGEMENTI have gai

LUẬN văn THẠC sĩ improve the role of social media marketing in banking sector – the case study of BIDV

ned huge knowledge, skill and insights from my MBA course. The course raises my capacity of administration and management up to the next level.Ĩ decla

DECLARATIONThe author confirms that the research outcome in the thesis is the result of author's independent work during study and research period and

LUẬN văn THẠC sĩ improve the role of social media marketing in banking sector – the case study of BIDV School of Business and Management (HSB). This thesis has not been submitted for a higher degree to any other University or Institution.In order to fin

ish this project successfully. 1 have received many helps, supports and guidance from many people who I would like to thank sincerely.first of all. 1 LUẬN văn THẠC sĩ improve the role of social media marketing in banking sector – the case study of BIDV

would like to thank all the professors of MBA program, especially Assoc. Pro. Dr Nguyen Viet Khoi my supervisor. Then T would like to thank deeply to

LUẬN văn THẠC sĩ improve the role of social media marketing in banking sector – the case study of BIDV

respondents and interviewees who allowed me to gather enough data for this research, finally. 1 would like to express my thanks to my husband, my fami

DECLARATIONThe author confirms that the research outcome in the thesis is the result of author's independent work during study and research period and

LUẬN văn THẠC sĩ improve the role of social media marketing in banking sector – the case study of BIDV dy.Hanoi, dale of.../...../.....Lc I huy NganiiTABEL OF CONTENTSDECLARATION..................................................................1ACKNOWLE

DGEMENT.............................................................iiỈ ABEL OF CONTENTS..........................................................HiAB LUẬN văn THẠC sĩ improve the role of social media marketing in banking sector – the case study of BIDV

BREVIATION.................................................................VLIST OF TABLE.............................................................

LUẬN văn THẠC sĩ improve the role of social media marketing in banking sector – the case study of BIDV

..viLIST OF FIGURES............................................................viiCHAPTER 1. THE THEORETICAL FRAMEWORK OF SOCLYL MEDIA ALYRKET1NG- THE

DECLARATIONThe author confirms that the research outcome in the thesis is the result of author's independent work during study and research period and

LUẬN văn THẠC sĩ improve the role of social media marketing in banking sector – the case study of BIDV 2.Social media marketing channels:.......................................51.3.Social media marketing channels in banking sector:....................12

1.3.1.The social media channel used popularly in banks:.................131.3.2.rhe social media channels in Vietnamese Banking Industry:.........17CH LUẬN văn THẠC sĩ improve the role of social media marketing in banking sector – the case study of BIDV

APTER 2. RESEARCH METHODOLOGY .END DATA ANAEYS1S..........................192.1.Methodology and research methods......................................

LUẬN văn THẠC sĩ improve the role of social media marketing in banking sector – the case study of BIDV

192.1.1.Methodology and research methods.................................192.1.2.The dates:.......................................................192.

DECLARATIONThe author confirms that the research outcome in the thesis is the result of author's independent work during study and research period and

LUẬN văn THẠC sĩ improve the role of social media marketing in banking sector – the case study of BIDV 2.Purpose of using Social Media....................................30

DECLARATIONThe author confirms that the research outcome in the thesis is the result of author's independent work during study and research period and

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