(LUẬN văn THẠC sĩ) improving price management in washing machine business segment at company a

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(LUẬN văn THẠC sĩ) improving price management in washing machine business segment at company a

UNIVERSITY OF ECONOMICS HO CHI MINH CITYinternational School of BusinessUEHL. SBVO TH I MY TRANGIMPROVING PRICE MANAGEMENTIN WASHING MACHINE BUSINESSS

(LUẬN văn THẠC sĩ) improving price management in washing machine business segment at company a SEGMENT AT COMPANY AMASTER <)l B( SIM.SS ADMINISTRATIONHo Chi Minh City - Year 2020https:// khoth u vl e n .comUNIVERSITY OF ECONOMICS HO CHI MINH CIT

YInternational School of BusinessUEHInurnsttons' y ksrotiVO THI MY TRANGIMPROVING PRICE MANAGEMENT IN WASHING MACHINE BUSINESS SEGMENT AT COMPANY AMAS (LUẬN văn THẠC sĩ) improving price management in washing machine business segment at company a

I EK OE BUSINESS ADMINISTRATIONSI TERVISOR: l)r. NGIYEN PHONG NGUYENHo Chi Minh City - Year 2020TABLE OF CONTENTExecutive Summary1.Introduction......

(LUẬN văn THẠC sĩ) improving price management in washing machine business segment at company a

...........................................................41.1Company background.......................................................41.2Problem fi

UNIVERSITY OF ECONOMICS HO CHI MINH CITYinternational School of BusinessUEHL. SBVO TH I MY TRANGIMPROVING PRICE MANAGEMENTIN WASHING MACHINE BUSINESSS

(LUẬN văn THẠC sĩ) improving price management in washing machine business segment at company a solidated operating income (C.O.I) decrease...........................72.2The immense situation of price dumping of WM products...................92.3

The high rate of dealer's complaint 111 WM puce in the same distribution channel. 103.Problem analysis................................................ (LUẬN văn THẠC sĩ) improving price management in washing machine business segment at company a

............113.1Problem identification..................................................113.1.1Initial cause and effect map..........................

(LUẬN văn THẠC sĩ) improving price management in washing machine business segment at company a

............123.1.2Potential problems................................................133.1.2.1Lack of Price Management................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYinternational School of BusinessUEHL. SBVO TH I MY TRANGIMPROVING PRICE MANAGEMENTIN WASHING MACHINE BUSINESSS

(LUẬN văn THẠC sĩ) improving price management in washing machine business segment at company a .2.4Weak Marketing Strategy for WM...............................18

UNIVERSITY OF ECONOMICS HO CHI MINH CITYinternational School of BusinessUEHL. SBVO TH I MY TRANGIMPROVING PRICE MANAGEMENTIN WASHING MACHINE BUSINESSS