(LUẬN văn THẠC sĩ) ineffective operational management a case of papa garden

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(LUẬN văn THẠC sĩ) ineffective operational management a case of papa garden

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEH IKfrKMM o HUbvMK « •rx-vwrir.5

(LUẬN văn THẠC sĩ) ineffective operational management a case of papa garden PERATIONAL MANAGEMENT: A CASE OF PAPAIvl GARDENMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City-Year 2018UNIVERSITY OF ECONOMICS HO CHI MINH CITY Int

ernational School of BusinessBui Chau SangINEFFECTIVE OPERATIONAL MANAGEMENT: A CASE OF PAPA GARDENMASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: NGUYEN (LUẬN văn THẠC sĩ) ineffective operational management a case of papa garden

Tin MAI TRANGHo Chi Minh City - Year 2018EXECUTIVE SUMMARYDue to high quality of life and increase in free time and income, enjoyment of cuisines has

(LUẬN văn THẠC sĩ) ineffective operational management a case of papa garden

been given considerable attention - leading to a significant growth of fast-food restaurants, especially in the central area of Ho Chi Minh City such

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEH IKfrKMM o HUbvMK « •rx-vwrir.5

(LUẬN văn THẠC sĩ) ineffective operational management a case of papa garden T. Burger King, Double B Spagetti. Con Ga Trong. Papa Garden has been facing with fall in sales volume and low level of customer satisfaction in perio

d of 2016 to 2017 since its first launch in 2016. In food industry, operational management is playing a vital role of a successftil business performan (LUẬN văn THẠC sĩ) ineffective operational management a case of papa garden

ce of any sen ice organizations. The aim of this study is to investigate the main cause and the main problem leading to these above symptoms and then

(LUẬN văn THẠC sĩ) ineffective operational management a case of papa garden

provide potential suggestions for attainable improvement. The findings of this study identified that ineffective operational management is the key fac

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEH IKfrKMM o HUbvMK « •rx-vwrir.5

(LUẬN văn THẠC sĩ) ineffective operational management a case of papa garden ssion and theories informed, this study also offered potential solutions and action plans to improve poor senice operations management and overcome di

fficulties in low business performance and customer dissatisfaction. The two potential solutions that restauranteurs and many researchers have suggest (LUẬN văn THẠC sĩ) ineffective operational management a case of papa garden

ed include holding seminars, counseling sessions and team building activities: and applying recruitment and selection programs. Through insights of Bo

(LUẬN văn THẠC sĩ) ineffective operational management a case of papa garden

ard of Management and related theories informed, it is obvious to take consideration to execute the alternative solution of holding seminars, counseli

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEH IKfrKMM o HUbvMK « •rx-vwrir.5

(LUẬN văn THẠC sĩ) ineffective operational management a case of papa garden at the Master of Business Administration Program in 2018. I would like to express my sincere thanks and gratitudes to Professor Nguyen Thi Mai Trang f

or all her supervision, encouragement, valuable suggestions and precious advices throughout the period of this study.I would also like to take this op (LUẬN văn THẠC sĩ) ineffective operational management a case of papa garden

portunity to show my gratitudes to my colleagues at work and classmates at ISB for their continuous support. I must also send my sincere thankfulness

(LUẬN văn THẠC sĩ) ineffective operational management a case of papa garden

to my parents and friends for their continuos support and encouragement.Bui Chau Sang.3TABLE OF CONTENTSEXECUTIVE SUMMARY.............................

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEH IKfrKMM o HUbvMK « •rx-vwrir.5

(LUẬN văn THẠC sĩ) ineffective operational management a case of papa garden ......................................4LIST OF TABLES......................................................................41.INTRODUCTION............

......................................................51.1The restaurant background....................................................51.2The restaur (LUẬN văn THẠC sĩ) ineffective operational management a case of papa garden

ant’s vision and mission..........................................52.PROBLEM CONTEXT...............................................................72.

(LUẬN văn THẠC sĩ) ineffective operational management a case of papa garden

1Global fast-food restaurants industry........................................72.2Vietnam fast-food restaurants market................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEH IKfrKMM o HUbvMK « •rx-vwrir.5