(LUẬN văn THẠC sĩ) key factors affecting horeca customers loyalty in domestic goods at ho chi minh

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Nội dung chi tiết: (LUẬN văn THẠC sĩ) key factors affecting horeca customers loyalty in domestic goods at ho chi minh

(LUẬN văn THẠC sĩ) key factors affecting horeca customers loyalty in domestic goods at ho chi minh

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI THANH TRANGKEY FACTORS AFFECTING HORECA CUSTOMERS’ LOYALTY IN DOMES

(LUẬN văn THẠC sĩ) key factors affecting horeca customers loyalty in domestic goods at ho chi minh STIC GOODSAT HO CHI MINH CITYMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYI

nternational School of BusinessNGUYEN TH I THANH TRANGKEY FACTORS AFFECTING HORECACUSTOMERS’ LOYALTY INDOMESTIC GOODSAT HO CHI MINH CITYID:MASTER OF B (LUẬN văn THẠC sĩ) key factors affecting horeca customers loyalty in domestic goods at ho chi minh

USINESS (Honours)SUPERVISOR: PhD. Nguyen Dong PhongHo Chi Minh City - Year 2014ABSTRACTWith potential llorcca (hotel, restaurant, café) market, recent

(LUẬN văn THẠC sĩ) key factors affecting horeca customers loyalty in domestic goods at ho chi minh

ly. companies interested in Vietnam began looking for opportunities to distribute goods to the resorts, restaurants, hotels. According to Ms. Le Illi

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI THANH TRANGKEY FACTORS AFFECTING HORECA CUSTOMERS’ LOYALTY IN DOMES

(LUẬN văn THẠC sĩ) key factors affecting horeca customers loyalty in domestic goods at ho chi minh ring Vietnamese products have high quality standards in the consumer market for this is fussy, many years ago. Vietnamese enterprises start looking fo

r business opportunities from restaurants, hotels from 3 star to 5 star, creating value chain linkages between business systems and Horeca. This study (LUẬN văn THẠC sĩ) key factors affecting horeca customers loyalty in domestic goods at ho chi minh

aims to investigate which factor affecting to Horeca customers' loyalty in domestic goods. The result showed that Vietnamese enterprises need to impr

(LUẬN văn THẠC sĩ) key factors affecting horeca customers loyalty in domestic goods at ho chi minh

ove how to have the opportunity to enter into a fertile market and equally difficult stormed the industry hardKeywords: key factors. Horeca shoppers'

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI THANH TRANGKEY FACTORS AFFECTING HORECA CUSTOMERS’ LOYALTY IN DOMES

(LUẬN văn THẠC sĩ) key factors affecting horeca customers loyalty in domestic goods at ho chi minh ONTENT....................................2CHAPTER 1: INTRODUCTION.............................51.1.RESEARCH BACKGROUND..........................51.2.

RESEARCH PROBLEMS............................51.3.RESEARCH OBJECTS.............................71.4 RESEARCH SCOPE................................81.5 (LUẬN văn THẠC sĩ) key factors affecting horeca customers loyalty in domestic goods at ho chi minh

.RESEARCH STRUCTURE...........................8CHAPTER 2: LITERATI RE REVIEW.......................92.1.B2B CUSTOMERS’ LOYALTY.......................9

(LUẬN văn THẠC sĩ) key factors affecting horeca customers loyalty in domestic goods at ho chi minh

2.2.FACTORS AFFECTING HORECA CUSTOMERS’ LOYALTY.10

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI THANH TRANGKEY FACTORS AFFECTING HORECA CUSTOMERS’ LOYALTY IN DOMES