(LUẬN văn THẠC sĩ) low level of salesperson competencies ai east saigon branch of vietinbank, ho chi minh city, viet nam

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(LUẬN văn THẠC sĩ) low level of salesperson competencies ai east saigon branch of vietinbank, ho chi minh city, viet nam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessCao My AnhLOW LEVEL OF SALESPERSON COMPETENCIES AT EAST SAIGON BRANCH OF VIETI

(LUẬN văn THẠC sĩ) low level of salesperson competencies ai east saigon branch of vietinbank, ho chi minh city, viet nam INBANK, HO CHI MINH CITY, VIET NAMID: 22 13 00 03-MASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: Dr. LE NHAT HANHHo Chi Minh City - Year 2016Table of Co

ntents CHAPTER 1: PROBLEM IDEM R ATION.......................................I1.1Company background............................................11.2Bac (LUẬN văn THẠC sĩ) low level of salesperson competencies ai east saigon branch of vietinbank, ho chi minh city, viet nam

kground of problem.........................................21.2.1Symptom of business problem..................................21.2.2Possible problem..

(LUẬN văn THẠC sĩ) low level of salesperson competencies ai east saigon branch of vietinbank, ho chi minh city, viet nam

...........................................31.3Problem justification.........................................51.3.1Problem dellnition.................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessCao My AnhLOW LEVEL OF SALESPERSON COMPETENCIES AT EAST SAIGON BRANCH OF VIETI

(LUẬN văn THẠC sĩ) low level of salesperson competencies ai east saigon branch of vietinbank, ho chi minh city, viet nam .......81.4Potential causes.............................................101.5Causes validation............................................21CHAPTER 2:

ALTERNATIVE SOLUTIONS.....................................242.1Alternative solutions..........................................242.1.1Organizational p (LUẬN văn THẠC sĩ) low level of salesperson competencies ai east saigon branch of vietinbank, ho chi minh city, viet nam

olicy......................................242.1.2Reward system..............................................252.1.3Training program..................

(LUẬN văn THẠC sĩ) low level of salesperson competencies ai east saigon branch of vietinbank, ho chi minh city, viet nam

.........................26Table 2.2: Comparison among possible solutions.....................272.2. Solution comparison..............................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessCao My AnhLOW LEVEL OF SALESPERSON COMPETENCIES AT EAST SAIGON BRANCH OF VIETI

(LUẬN văn THẠC sĩ) low level of salesperson competencies ai east saigon branch of vietinbank, ho chi minh city, viet nam ...31Table 3: Detailed implementation plan..............................32Conclusion...........................................................35CHAPT

ER 4: SUPPORTING INFORMATION....................................35Table 1.1: Lending interest rate (%) in ASEAN......................35Table 1.2: Open (LUẬN văn THẠC sĩ) low level of salesperson competencies ai east saigon branch of vietinbank, ho chi minh city, viet nam

ing questions for management staff..................36Table 1.3: Problems were indicated iu VES..........................38Table 1.5: Sales Competenci

(LUẬN văn THẠC sĩ) low level of salesperson competencies ai east saigon branch of vietinbank, ho chi minh city, viet nam

es Questionnaire in East Saigon Branch ofVietinBank.........................................................39Table 1.6: Standard scores ten..........

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessCao My AnhLOW LEVEL OF SALESPERSON COMPETENCIES AT EAST SAIGON BRANCH OF VIETI