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(LUẬN văn THẠC sĩ) redress for service advisor responsiveness and its impact on customer satisfaction a mazda vietnam report

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(LUẬN văn THẠC sĩ) redress for service advisor responsiveness and its impact on customer satisfaction a mazda vietnam report

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEIIEISJBHuynh Nhat TanREDRESS FOR SERVICE ADVISOR RESPONSIVENESS AND ITS IMP

(LUẬN văn THẠC sĩ) redress for service advisor responsiveness and its impact on customer satisfaction a mazda vietnam report PACT ON CUSTOMER SATISFACTION:A MAZDA VIETNAM REPORTMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City ■ Year: 2020UNIVERSITY OF ECONOMICS HO CHI MINH

CITY International School of BusinessIntemeUonn’ school of B.MtneKHuynh Nhat TanREDRESS FOR SERVICE ADVISOR RESPONSIVENESS AND ITS IMPACT ONCUSTOMER S (LUẬN văn THẠC sĩ) redress for service advisor responsiveness and its impact on customer satisfaction a mazda vietnam report

ATISFACTION: I1A MAZDA VIETNAM REPORTMASTER OF BUSINESS ADMINISTRATIONSUPERVISOR:..........................Ho Chi Minh City - Year: 2020RESPONSIVENESS

(LUẬN văn THẠC sĩ) redress for service advisor responsiveness and its impact on customer satisfaction a mazda vietnam report

OF SERVICE ADVISORRedress for Service Adv isor Responsiveness and Its Impact on Customer Satisfaction: A Mazda Vietnam Report.Contents:1IntroductionP

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEIIEISJBHuynh Nhat TanREDRESS FOR SERVICE ADVISOR RESPONSIVENESS AND ITS IMP

(LUẬN văn THẠC sĩ) redress for service advisor responsiveness and its impact on customer satisfaction a mazda vietnam report emPage 125Potential cause - ResponsivenessPage 156Solution and Action PlanPage 207ReferencesPage 238AppendixPage 311RESPONSIVENESS OF SERVICE ADVISORI

. IntroductionBased on the data results of Vietnam Automobile Manufacturers' Association (VAMA) Sales Figures, till the end of 2018, Mazda car ownersh (LUẬN văn THẠC sĩ) redress for service advisor responsiveness and its impact on customer satisfaction a mazda vietnam report

ip has exceeded 100 thousand units, and sales of the new car increase rapidly every year at the speed of tens of thousands of vehicles. The automotive

(LUẬN văn THẠC sĩ) redress for service advisor responsiveness and its impact on customer satisfaction a mazda vietnam report

after-sales service market is about four times ahead of the market, particularly in the USA. this digit is more than five times a year (Sellitto et a

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEIIEISJBHuynh Nhat TanREDRESS FOR SERVICE ADVISOR RESPONSIVENESS AND ITS IMP

(LUẬN văn THẠC sĩ) redress for service advisor responsiveness and its impact on customer satisfaction a mazda vietnam report omotive after-sales sen ice can be said to be the most reliable benefit in the automotive industry chain. In our 3S market, the ratio of new cars and

old cars is 4:6. where an old car's average profit rate is above 12.0%. which is far higher than the new car's 3.5%.In 2016 - 2018, Mazda Vietnam put (LUẬN văn THẠC sĩ) redress for service advisor responsiveness and its impact on customer satisfaction a mazda vietnam report

more attention to the sales number, but lack the commitment to after-sales sen ice and do not have the thought of serving clients in full. Some automo

(LUẬN văn THẠC sĩ) redress for service advisor responsiveness and its impact on customer satisfaction a mazda vietnam report

tive after-sales sen ice providers pay more attention to the benefit created by changing automobile parts while offering sen ice to car owners, but no

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEIIEISJBHuynh Nhat TanREDRESS FOR SERVICE ADVISOR RESPONSIVENESS AND ITS IMP

(LUẬN văn THẠC sĩ) redress for service advisor responsiveness and its impact on customer satisfaction a mazda vietnam report e without understanding the car's practical health situation, their legitimate rights and interests were damaged (Ramaswamy. 2000). But after-sales se

n ice has now become more and more important in doing business. The after-sale sen ice department, however, did not closely track the growth of the ti (LUẬN văn THẠC sĩ) redress for service advisor responsiveness and its impact on customer satisfaction a mazda vietnam report

mes as well as the progress of the customer demand layer. On the other hand, since there are various car manufacturers, there are other suppliers for

(LUẬN văn THẠC sĩ) redress for service advisor responsiveness and its impact on customer satisfaction a mazda vietnam report

the corresponding after-sales sen ice for the vehicle, and the trend mixed with good and bad is inevitable.Revenue (Unit: USD)2017Target of 2018Actual

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEIIEISJBHuynh Nhat TanREDRESS FOR SERVICE ADVISOR RESPONSIVENESS AND ITS IMP

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEIIEISJBHuynh Nhat TanREDRESS FOR SERVICE ADVISOR RESPONSIVENESS AND ITS IMP

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