(LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam
(LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi Tuyet HongRELATIONSHIPS BETWEEN SERVICE PERSONAL VALUES, SERVICE AT (LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam TTRIBUTES AND CUSTOMER SATISFACTION: A STUDY OF RESTAURANT SERVICES IN VIETNAMMASTER OF BUSINESS (BY HONOUR)Ho Chi Minh City - Year 2012UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Tuyet HongRELATIONSHIPS BETWEEN SERVICE PERSONAL VALUES, SERVICE ATTRIBUTES AND (LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam CUSTOMER SATISFACTION: A STUDY OF RESTAURANT SERVICES IN VIETNAMID: 60340102MASTER OF BUSINESS (by Honour)SUPERVISOR: DR. PHAM NGOC THI ¥Ho Chi Minh C(LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam
ity - 2012ACKNOWLEDGEMENTSI would like to express my deeply sincere gratitude to my Supervisor, Dr. Pham Ngoc Thuy, for her valuable guidance and adviUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi Tuyet HongRELATIONSHIPS BETWEEN SERVICE PERSONAL VALUES, SERVICE AT (LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam ced actual process and result recognition. Furthermore, I would like to express my gratitude to Dr. Pham Dinh Tho for his devotion and patience in supporting and following our Mbus2010 class regarding the study on benefits and useful management implication for our career by understanding and applyin (LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam g the business research method.Besides. I would like to thank to my colleagues in Campenon Saigon Builders who had supported me a lot during my thesis(LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam
implementation. Another source of motivation I would like to thank is my classmates ISB Mbus2010 for a mutual support by sharing knowledge, guidance,UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi Tuyet HongRELATIONSHIPS BETWEEN SERVICE PERSONAL VALUES, SERVICE AT (LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam r colleagues for their understanding and helping me during my data collection as well as my thesis completion.Finally. I would like to send my best regards to all of those who kindly supported me during the data collection phase and the completion of this thesis.Ho Chi Minh City, VietnamJanuary 2nd. (LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam 2013Nguyen Thi Tuyet HongiiABSTRACTThe purpose of this research is to empirically investigate the relationships of service personal values, service a(LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam
ttributes and customer satisfaction in using a sen ice. The empirical setting is implemented in the buffet restaurant services in an emerging economy UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi Tuyet HongRELATIONSHIPS BETWEEN SERVICE PERSONAL VALUES, SERVICE AT (LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam s who place the Social Value, the Personal Value, the Price and Quality of Food are the factors impact on Customer Satisfaction towards using buffets.Customers consider Social Value factor affecting their satisfaction towards using buffets by having a favorable attitude toward the social recognition (LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam , the social status and the more stimulating and adventurous life. Additionally, customers perceive that buffet make them feel the Social Value, a hig(LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam
her integration in the group, a better relationship and their friendship relationships strengthening. This result indicated that customers considered UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi Tuyet HongRELATIONSHIPS BETWEEN SERVICE PERSONAL VALUES, SERVICE AT (LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam ositive impact to customer satisfaction tells that customers feel more tranquility, more familysecurity. more harmony and stability in life as well as a more pleasurable life when using buffets. With regards to most of sen ice and goods purchase, the Price is always an important factor affecting cus (LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam tomer satisfaction when they compare the value of money paid and the value received from that transaction. A service served well with reasonable price(LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam
was always attractive to customers. Out of the factors of service attribute than Price of sendee. this study also found that customers chose buffets UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi Tuyet HongRELATIONSHIPS BETWEEN SERVICE PERSONAL VALUES, SERVICE AT (LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam ustomer Satisfaction reveal that customers in Vietnam market presently place more concern on the quality of product or service valueiiithey receive. This result also contributes to the literature review of studies in foodservice that quality of food is always an important factor to improve the custo (LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam mer satisfaction towards a foodservice.Key words: sen ice personal values, sen ice attributes, customer satisfactionivTABLE OF CONTENTSCHAPTER 1: INTR(LUẬN văn THẠC sĩ) relationships between service personal values, service attributes and customer satisfaction, a study of restaurant services in vietnam
ODUCTION...........................................11.1.RESEARCH BACKGROUND........................................11.2.PROBLEM DEFINITION............UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi Tuyet HongRELATIONSHIPS BETWEEN SERVICE PERSONAL VALUES, SERVICE ATUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi Tuyet HongRELATIONSHIPS BETWEEN SERVICE PERSONAL VALUES, SERVICE ATGọi ngay
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