(LUẬN văn THẠC sĩ) the benefits of social networking professional groups for salespersons, social capital salespersons performance
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) the benefits of social networking professional groups for salespersons, social capital salespersons performance
(LUẬN văn THẠC sĩ) the benefits of social networking professional groups for salespersons, social capital salespersons performance
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GROUPS FOR SAL (LUẬN văn THẠC sĩ) the benefits of social networking professional groups for salespersons, social capital salespersons performance LESPERSONS:SOCIAL CAPITAL & SALESPERSONSPERFORMANCEMASTER OF BUSINESS (Honours)Ho Chi Minh City-Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternationa] School of BusinessNguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GROUPS FOR SALESPERSONS:SOCIAL CAPITAL & SALESPERSONSPERFOR (LUẬN văn THẠC sĩ) the benefits of social networking professional groups for salespersons, social capital salespersons performance MANCEID:22110058MASTER OF BUSINESS (Honours)SUPERVISORDr. Le Nhat HanhHo Chi Minh City - Year 2014ABSTRACTSRecently social networking professional gro(LUẬN văn THẠC sĩ) the benefits of social networking professional groups for salespersons, social capital salespersons performance
ups (SNPG) are increasing and becoming popular in various social media sites such as laccbook. l.inkcdln. Twitter, Google—. Pinterest, I'orum. and BloUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GROUPS FOR SAL (LUẬN văn THẠC sĩ) the benefits of social networking professional groups for salespersons, social capital salespersons performance on has demand to connect and maintain with customers every day, and the SNPG is a very useful tool for them to build up. develop, and nourish relationships with their business partners. By drawing on the social capital theory, there are tlưee kinds of benefits that salesperson can attain from SNPG. (LUẬN văn THẠC sĩ) the benefits of social networking professional groups for salespersons, social capital salespersons performance including SNPG bridging. SNPG bonding, and SNPG maintaining. This study attempts to investigate the effects of these SNPG benefits on salesperson’s se(LUẬN văn THẠC sĩ) the benefits of social networking professional groups for salespersons, social capital salespersons performance
lf-efficacy, which in turn influence salespersons performance. The data were collected from 120 salespersons, and the result shows that among the sociUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GROUPS FOR SAL (LUẬN văn THẠC sĩ) the benefits of social networking professional groups for salespersons, social capital salespersons performance d to significantly increase salespersons performance. These findings implies that, in order to improve salesperson performance, salespersons need to enhance their self-efficacy. and two sub-dimensions of SNPG bridging can help salespersons enhance this factor is bridging involvement and bridging dev (LUẬN văn THẠC sĩ) the benefits of social networking professional groups for salespersons, social capital salespersons performance otion.KeywordsSNPG, Social Capital. Self- Efficacy of Salespersons. Salespersons Performance.TABLE OF C ONTENTSAbstractList of tablesChapter 1: Introd(LUẬN văn THẠC sĩ) the benefits of social networking professional groups for salespersons, social capital salespersons performance
uction.................................................11.1Research Background.................................................11.2Research Problems..UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GROUPS FOR SAL (LUẬN văn THẠC sĩ) the benefits of social networking professional groups for salespersons, social capital salespersons performance Scopes.....................................41.5The Structure of Research...........................................5Chapter 2: Literature Review and Hypothesis Development.................72.1Social Networking ProfessionalGroups(SNPG)........................72.2Social Capital Benefits: Bridging. Bon (LUẬN văn THẠC sĩ) the benefits of social networking professional groups for salespersons, social capital salespersons performance ding, and Maintaining.........7UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GROUPS FOR SALUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GROUPS FOR SALGọi ngay
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