(LUẬN văn THẠC sĩ) the effects of functional value, hedonic value and social value on customer participation, a study of fanpages in vietnam

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Nội dung chi tiết: (LUẬN văn THẠC sĩ) the effects of functional value, hedonic value and social value on customer participation, a study of fanpages in vietnam

(LUẬN văn THẠC sĩ) the effects of functional value, hedonic value and social value on customer participation, a study of fanpages in vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Ngoc TuyenTHE EFFECTS OF FUNCTIONAL VALUE, HEDONIC VALUE AND SOCIAL VALUE O

(LUẬN văn THẠC sĩ) the effects of functional value, hedonic value and social value on customer participation, a study of fanpages in vietnam ONCUSTOMER PARTICIPATION:A STUDY OF FANPAGES IN VIETNAMMASTER OF BUSINESS (Honours)Ho Chi Minh City - 2016UNIVERSITY OF ECONOMICS HO CHI MINH CITYInte

rnational School of BusinessLe Ngoc TuyenTHE EFFECTS OF FUNCTIONAL VALUE, HEDONIC VALUE AND SOCIAL VALUE ONCUSTOMER PARTICIPATION:A STUDY OF FANPAGES (LUẬN văn THẠC sĩ) the effects of functional value, hedonic value and social value on customer participation, a study of fanpages in vietnam

IN VIETNAMID:22140063MASTER OF BUSINESS (Honours)SUPERVISOR: Assoc. Prof. Nguyen Thi Mai TrangHo Chi Minh City-2016ACKNOWLEDGEMENTI would like to expr

(LUẬN văn THẠC sĩ) the effects of functional value, hedonic value and social value on customer participation, a study of fanpages in vietnam

ess my deep gratitude to my supervisor. Assoc. Prof. Nguyen Thi Mai Trang for her patient guidance, valuable comments and helpful advice of this resea

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Ngoc TuyenTHE EFFECTS OF FUNCTIONAL VALUE, HEDONIC VALUE AND SOCIAL VALUE O

(LUẬN văn THẠC sĩ) the effects of functional value, hedonic value and social value on customer participation, a study of fanpages in vietnam thanks are also extended to my colleagues for their help in collecting data. Finally, I wish to thank my parents for their support and encouragement

throughout my research.TABLE OF CONTENTSACKNOWLEDGEMENTTABLE OF CONTENTSLIST OF TABLESLIST OF FIGI RESAbstract........................................ (LUẬN văn THẠC sĩ) the effects of functional value, hedonic value and social value on customer participation, a study of fanpages in vietnam

..................................11.Introduction.................................................................22.Theoretical background and hypoth

(LUẬN văn THẠC sĩ) the effects of functional value, hedonic value and social value on customer participation, a study of fanpages in vietnam

eses........................................52.1.Customer participation.....................................................52.2.Functional value.....

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Ngoc TuyenTHE EFFECTS OF FUNCTIONAL VALUE, HEDONIC VALUE AND SOCIAL VALUE O

(LUẬN văn THẠC sĩ) the effects of functional value, hedonic value and social value on customer participation, a study of fanpages in vietnam e..............................................................132.5.Life satisfaction.........................................................142.6.P

ersonality traits........................................................153.Methodology.............................................................. (LUẬN văn THẠC sĩ) the effects of functional value, hedonic value and social value on customer participation, a study of fanpages in vietnam

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UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Ngoc TuyenTHE EFFECTS OF FUNCTIONAL VALUE, HEDONIC VALUE AND SOCIAL VALUE O