(LUẬN văn THẠC sĩ) the impact of servicescape on customer behavioral intention, a study of apartment leasing service in HCMC

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(LUẬN văn THẠC sĩ) the impact of servicescape on customer behavioral intention, a study of apartment leasing service in HCMC

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thi TuvenTHE IMPACT OF SERVICESCAPE ON CUSTOMER BEHAVIORALINTENTION: A ST

(LUẬN văn THẠC sĩ) the impact of servicescape on customer behavioral intention, a study of apartment leasing service in HCMC TUDY OF APARTMENT LEASING SERVICE IN HC.MCMASTER OF BUSINESS (Honors)Ho Chi Minh City - Year 2016UNIVERSITY OF ECONOMICS HO C HI MINH CITYInternationa

l School of BusinessPhan Thi TuyenTHE IMPACT OF SERVICESCAPE ON CI STOMER BEHAVIORALINTENTION: A STUDYOF APARTMENT LEASING SERVICE IN HCMCID: 22140062 (LUẬN văn THẠC sĩ) the impact of servicescape on customer behavioral intention, a study of apartment leasing service in HCMC

MASTER OF BUSINESS (Honors)SUPERVISOR: Dr. PHAM NGOC THUYHo Chi Minh City - Year 20161AcknowledgementI would like to express my deepest gratitude to I

(LUẬN văn THẠC sĩ) the impact of servicescape on customer behavioral intention, a study of apartment leasing service in HCMC

SB’s committee members, to my supervisor. Dr. Pham Ngoc Thuy who have been supportive every step of this research. Dr. Pham Ngoc Thuy helped me pursue

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thi TuvenTHE IMPACT OF SERVICESCAPE ON CUSTOMER BEHAVIORALINTENTION: A ST

(LUẬN văn THẠC sĩ) the impact of servicescape on customer behavioral intention, a study of apartment leasing service in HCMC e words of encouragement and showed tremendous understanding when 1 couldn’t break through. Her knowledge and experience helped me set the course and

made it possible for me Io continue my research.I also would like Io send many thanks to my family who motivate me a lot during research period, to my (LUẬN văn THẠC sĩ) the impact of servicescape on customer behavioral intention, a study of apartment leasing service in HCMC

clients, my friends and colleagues who participated in the interview and survey for this research. They also gave me useful thoughts and comments on

(LUẬN văn THẠC sĩ) the impact of servicescape on customer behavioral intention, a study of apartment leasing service in HCMC

my research. Their contributions make my research possible.zAbstractThis study examines the relationship between every aspect of sen icescape. service

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thi TuvenTHE IMPACT OF SERVICESCAPE ON CUSTOMER BEHAVIORALINTENTION: A ST

(LUẬN văn THẠC sĩ) the impact of servicescape on customer behavioral intention, a study of apartment leasing service in HCMC CMC). a link was found between both the substantive and communicative aspects of the servicescape reliably predicted customers' evaluations. This rese

arch also found that a more favorable service experience evaluation positively related to behavioral intentions. Theoretical contributions of this res (LUẬN văn THẠC sĩ) the impact of servicescape on customer behavioral intention, a study of apartment leasing service in HCMC

earch are elucidated. Moreover.managerial implications related to servicescape design, promotion strategies and service experience enhancement are dis

(LUẬN văn THẠC sĩ) the impact of servicescape on customer behavioral intention, a study of apartment leasing service in HCMC

cussed.KeywordsServicescape, substantive staging of servicescape, communicative staging of sen icescape, customer behavioral intentions, leasing servi

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thi TuvenTHE IMPACT OF SERVICESCAPE ON CUSTOMER BEHAVIORALINTENTION: A ST