(LUẬN văn THẠC sĩ) the impact of social presence in the tnterface on customers purchase intention toward online store

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(LUẬN văn THẠC sĩ) the impact of social presence in the tnterface on customers purchase intention toward online store

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Thi Tuong ViTHE IMPACT OF SOCIAL PRESENCE INTHE WEB INTERFACE ONCUSTOMER’

(LUẬN văn THẠC sĩ) the impact of social presence in the tnterface on customers purchase intention toward online store ’S PURCHASE INTENTIONTOWARD ONLINE STOREMASTER OF BUSINESSHo Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of

BusinessDang Thi Tuong ViTHE IMPACT OF SOCIAL PRESENCE IN THE WEB INTERFACE ONCUSTOMER S PURCHASE INTENTION TOWARD ONLINE STOREID: 22120080.MASTER OF (LUẬN văn THẠC sĩ) the impact of social presence in the tnterface on customers purchase intention toward online store

BUSINESSSUPERVISOR: Dr. VO NGOC THUYHo Chi Minh City - Year 2014ACKNOWLEDGEMENTThis thesis could not be finish without the help and support of many pe

(LUẬN văn THẠC sĩ) the impact of social presence in the tnterface on customers purchase intention toward online store

ople who arc gratefully acknowledged here.Al the very first. I would like to express my deepest gratitude to my supervisor.Dr. Vo Ngoe Thuy. With thei

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Thi Tuong ViTHE IMPACT OF SOCIAL PRESENCE INTHE WEB INTERFACE ONCUSTOMER’

(LUẬN văn THẠC sĩ) the impact of social presence in the tnterface on customers purchase intention toward online store experience.I am grateful to express my sincere to Prof. Nguyen Dinh I ho. I have learned from him a lot not only about research design, but also data

analysis technique. I am also extremely to give thankful to ƯEII - International School of business (ISB) supported me in all process.I would like to (LUẬN văn THẠC sĩ) the impact of social presence in the tnterface on customers purchase intention toward online store

extent my sincere thanks to all my classmates and friends. Their kindness and supports have contributed very much in my working process. Most importan

(LUẬN văn THẠC sĩ) the impact of social presence in the tnterface on customers purchase intention toward online store

t. I would like to express my most sincere thanks to my family for their continuous encouragement and support.DeclarationI hereby declare that this th

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Thi Tuong ViTHE IMPACT OF SOCIAL PRESENCE INTHE WEB INTERFACE ONCUSTOMER’

(LUẬN văn THẠC sĩ) the impact of social presence in the tnterface on customers purchase intention toward online store award.Information and ideas taken from other sources as cited as such. This work has not been published.SignatureDang Till Tuong ViDate: 09/03/2015Tab

le of ContentsABSTRACT..........................................................................................CHAPTER 1: INTRODUCTION............... (LUẬN văn THẠC sĩ) the impact of social presence in the tnterface on customers purchase intention toward online store

..........................................................11.1Research Background.....................................................................

(LUẬN văn THẠC sĩ) the impact of social presence in the tnterface on customers purchase intention toward online store

...1

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Thi Tuong ViTHE IMPACT OF SOCIAL PRESENCE INTHE WEB INTERFACE ONCUSTOMER’