Luận văn thạc sĩ UEH the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam
Luận văn thạc sĩ UEH the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam
MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyen Như ChangThe influence of store attributes onCONSUMER ATTITUDES TOWARD Luận văn thạc sĩ UEH the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam DS PRIVATE LABELS- The case of Metro Cash and Carry V ietnamMASTER'S DISSERTATIONInBusiness AdministrationOlogy code: 60.34.05SupervisorAsso. Prof. Dr. Nguyễn Đinh ThọHo Chi Minh City, 2010THE INFLUENCE OF STORE ATTRIBUTES ON CONSUMER ATTITUDES TOWARDS PRIVATE LABELS -THE CASE OF METRO CASH & CARRY Luận văn thạc sĩ UEH the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam VIETNAM.ACKNOWLEDGEMENTS......................................................................1ABSTRACT...............................................Luận văn thạc sĩ UEH the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam
...............................1ABBREVIATION..........................................................................1Chapter 1: INTRODUCTION........MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyen Như ChangThe influence of store attributes onCONSUMER ATTITUDES TOWARD Luận văn thạc sĩ UEH the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam modernization in Vietnam...............................................21.3.The Metro Cash and Carn- Vietnam..............................................31.4.Research objectives...........................................................51.5.Significance of the study................................. Luận văn thạc sĩ UEH the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam ....................61.6.Research question.............................................................61.7.Structure of the thesis...................Luận văn thạc sĩ UEH the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam
....................................81.8.Definitions...................................................................91.9.Scope of the study........MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyen Như ChangThe influence of store attributes onCONSUMER ATTITUDES TOWARD Luận văn thạc sĩ UEH the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam ITERATURE REVIEW AND HYPOTHESES..........................................122.1.Introduction.................................................................122.2.Retailer motivations for private labels......................................132.3.The evolution and repositioning of private labels...... Luận văn thạc sĩ UEH the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam ......................142.4.The store attributes.........................................................142.5.The relationship between store attributLuận văn thạc sĩ UEH the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam
es and consumer attitudes towards privatelabels152.6.The effects of store attributes on consumer attitudes towards private labels.172.7.Summary.......MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyen Như ChangThe influence of store attributes onCONSUMER ATTITUDES TOWARDMINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyen Như ChangThe influence of store attributes onCONSUMER ATTITUDES TOWARDGọi ngay
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