MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN
MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN
https: //k hot h u vi en .comNATIONAL ECONOMICS UNIVERSITYFACULTY OF BUSINESS MANAGEMENT .............□□□.......MARKETING MANAGEMENTDevelop a brief ma MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN arketing plan for BAEMIN-------------NameNguyen Phương Antr -Trtftfng-H ong AnhĐặng Trí DùngVŨ Dùng Lân------ĐẠng Phương MinhDương Đức Tùng Nguyên Hoài Ngọc Lương Đinh TúngLecture: Nguyen Huu Dang KhoaHa Noi, November 2021TABLE OF CONTENTSA.EXECUTIVE SUMMARY.......................................... MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN ..............2I.Overview..................................................................2II.INTRODUCTION...........................................MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN
..................2III.Company history.........................................................3IV.Mission............................................https: //k hot h u vi en .comNATIONAL ECONOMICS UNIVERSITYFACULTY OF BUSINESS MANAGEMENT .............□□□.......MARKETING MANAGEMENTDevelop a brief ma MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN ......................3B.SITUATION ANALYSIS.......................................................41.Macro environment - PESTEL..............................................42.Industry environment and competitors....................................62.3 Marketing Resources:........................... MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN .......................104.Threat and opportunities...............................................135.Objective and Issues............................MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN
.......................14c. MARKETING STRATEGY.......................................................17I.Target market analysis.......................https: //k hot h u vi en .comNATIONAL ECONOMICS UNIVERSITYFACULTY OF BUSINESS MANAGEMENT .............□□□.......MARKETING MANAGEMENTDevelop a brief ma MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN ............................20II.Marketing tool..........................................................231.Product................................................................232.Price..................................................................253.Place.................................... MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN ..............................264.Promotion..............................................................275.People...................................MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN
..............................336.Process................................................................34https: //k hot h u vi en .comNATIONAL ECONOMICS UNIVERSITYFACULTY OF BUSINESS MANAGEMENT .............□□□.......MARKETING MANAGEMENTDevelop a brief mahttps: //k hot h u vi en .comNATIONAL ECONOMICS UNIVERSITYFACULTY OF BUSINESS MANAGEMENT .............□□□.......MARKETING MANAGEMENTDevelop a brief maGọi ngay
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