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MARKETING PLAN FOR LAUNCHING ABBOTT HBSAG QUANTITATIVE AND ; HCV CORE AG ASSAYSIN VIETNAM .

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Nội dung chi tiết: MARKETING PLAN FOR LAUNCHING ABBOTT HBSAG QUANTITATIVE AND ; HCV CORE AG ASSAYSIN VIETNAM .

MARKETING PLAN FOR LAUNCHING ABBOTT HBSAG QUANTITATIVE AND ; HCV CORE AG ASSAYSIN VIETNAM .

TRƯỜNG ĐẠI HỌC MỞ TP. HCMUNIVERSITẾ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB4PHẠM MẠNH TUÂNMARKETING PLAN FOR LAU

MARKETING PLAN FOR LAUNCHING ABBOTT HBSAG QUANTITATIVE AND ; HCV CORE AG ASSAYSIN VIETNAM . UNCHING ABBOTT HBSAG QUANTITATIVE AND HCV CORE AG ASSAYS IN VIETNAMMASTER PROJECTMASTER IN BUSINESS ADMINISTRATIONTutor’s Name: PGS.TS LÊ NGUYÊN HẬUHo

Chi Minh City (2012)Marketing plan for launching Abbott HBsAg quantitative andFinal ProjectHCV Core Ag assay In VietnamCommitmentThis marketing plan MARKETING PLAN FOR LAUNCHING ABBOTT HBSAG QUANTITATIVE AND ; HCV CORE AG ASSAYSIN VIETNAM .

is created based on my knowledge from marketing subjects in the Master Business Administration 2010-20] 1 course of Solvay Brussels School and HCM cit

MARKETING PLAN FOR LAUNCHING ABBOTT HBSAG QUANTITATIVE AND ; HCV CORE AG ASSAYSIN VIETNAM .

y Open University I commit that the contents of this plait are completed with my high honesty. I will take responsibility for any mistakes or incorrec

TRƯỜNG ĐẠI HỌC MỞ TP. HCMUNIVERSITẾ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB4PHẠM MẠNH TUÂNMARKETING PLAN FOR LAU

MARKETING PLAN FOR LAUNCHING ABBOTT HBSAG QUANTITATIVE AND ; HCV CORE AG ASSAYSIN VIETNAM . say in VietnamAcknow ledgementsFirstly. I would like to greatly thanks to my tutor - the professor Le Nguyen Hau who has helped me a ìot ừ I project d

irection, advices and comments so that I can finish this marketing plan.Secondly, I would like to send my honest thanks to my Commercial Director - Mr MARKETING PLAN FOR LAUNCHING ABBOTT HBSAG QUANTITATIVE AND ; HCV CORE AG ASSAYSIN VIETNAM .

. Kyottng Yong Lee who has given me the chance to understand more deeply the hepatitis's business of Abbott Laboratories and useful information to set

MARKETING PLAN FOR LAUNCHING ABBOTT HBSAG QUANTITATIVE AND ; HCV CORE AG ASSAYSIN VIETNAM .

up the marketing plan.I also want to say thank you very much to all professors of the Master Business Administration 2010-2011 course. / have already

TRƯỜNG ĐẠI HỌC MỞ TP. HCMUNIVERSITẾ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB4PHẠM MẠNH TUÂNMARKETING PLAN FOR LAU

MARKETING PLAN FOR LAUNCHING ABBOTT HBSAG QUANTITATIVE AND ; HCV CORE AG ASSAYSIN VIETNAM . ctCONTENTPage1.Executive Summary72.General Introduction112.1Vision and Objectives of the project...................................112.2Company.......

...................................................... 1732.3Product...............................................................1183.Situation ana MARKETING PLAN FOR LAUNCHING ABBOTT HBSAG QUANTITATIVE AND ; HCV CORE AG ASSAYSIN VIETNAM .

lysis193.1External analysis......................................................193.1.1The Vietnamese IVD market overview............................

MARKETING PLAN FOR LAUNCHING ABBOTT HBSAG QUANTITATIVE AND ; HCV CORE AG ASSAYSIN VIETNAM .

..20

TRƯỜNG ĐẠI HỌC MỞ TP. HCMUNIVERSITẾ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB4PHẠM MẠNH TUÂNMARKETING PLAN FOR LAU

TRƯỜNG ĐẠI HỌC MỞ TP. HCMUNIVERSITẾ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB4PHẠM MẠNH TUÂNMARKETING PLAN FOR LAU

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