Research proposal ngo cong truong – ISB mbus1

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Research proposal ngo cong truong – ISB mbus1

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thu TrangTHE INTENTION OF VIETNAMESE CUSTOMER TO PURCHASE COUNTERF

Research proposal ngo cong truong – ISB mbus1 FEIT PRODUCT: A THEORY OF PLANNED BEHAVIOR APPROACHMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014JUNIVERSITY OF ECONOMICS HO CHI MINH CITY I

nternational School of BusinessNguyen Thi Thu TrangTHE INTENTION OF VIETNAMESE CUSTOMER TO PURCHASE COUNTERFEIT PRODUCT: A THEORY OF PLANNED BEHAVIOR Research proposal ngo cong truong – ISB mbus1

APPROACHID:22110070MASTER OF BUSINESS (Honours) SUPERMSOR: Nguyen Thi Mai TrangHo Chi Minh City - Year 2014ACKNOWLEDGEMENTThis thesis could not be acc

Research proposal ngo cong truong – ISB mbus1

omplished without the help, advise, support, guidance and encouragement of many people.1 wish to express my sincere gratitude to my advisor. Dr. Nguye

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thu TrangTHE INTENTION OF VIETNAMESE CUSTOMER TO PURCHASE COUNTERF

Research proposal ngo cong truong – ISB mbus1 p and support.Secondly. I would like to thank my dear colleagues, friend and classmales for their invaluable advice, help, encouragement and support d

uring the time I was doing this thesis.Last but not least, I would like to express my great thanks to my husband and my family for their support, assi Research proposal ngo cong truong – ISB mbus1

stance and encouragement for my study and thesis fulfillment.ABSTRACTVietnam is a developing country so counterfeit products arc more than increase ap

Research proposal ngo cong truong – ISB mbus1

peared in Vietnam. However, so far the study for customer intention to purchase counterfeit products in Vietnam has not yet been thoroughly conducted.

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thu TrangTHE INTENTION OF VIETNAMESE CUSTOMER TO PURCHASE COUNTERF

Research proposal ngo cong truong – ISB mbus1 he factors that impact on customer intention to purchase counterfeit products and measure the strength of relationship between these factors and custo

mer intention to purchase counterfeit products in the Vietnam.This research is done by a thorough literature review on concepts relating to customer i Research proposal ngo cong truong – ISB mbus1

ntention to purchase counterfeit products from which the initial research model and hypotheses arc constructed. Research process has two steps includi

Research proposal ngo cong truong – ISB mbus1

ng Generation of Items used to assure the appropriateness of the initial research model: Survey and data analysis used to collect the answer for the s

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thu TrangTHE INTENTION OF VIETNAMESE CUSTOMER TO PURCHASE COUNTERF

Research proposal ngo cong truong – ISB mbus1 ed to analyze the data collected via SPSS program. With research model which has factor analysis results in the identification of factors having signi

ficant impact to customer intention to purchase counterfeit products, and the extraction of three factor groups named as Attitude toward the Behavior Research proposal ngo cong truong – ISB mbus1

to purchase counterfeit products. Subjective Norm and Perceived Behavioral Control. After regression analysis proved that attitude toward the behavior

Research proposal ngo cong truong – ISB mbus1

to purchase counterfeit products has the highest impact. Besides that, this study also researches the impact of perceived financial control on the re

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thu TrangTHE INTENTION OF VIETNAMESE CUSTOMER TO PURCHASE COUNTERF

Research proposal ngo cong truong – ISB mbus1 ENTABSTRACTTABLE OF CONTENTSLIST OF ABBREVIATIONSLIST OF TABLESLISI OF FIGI RESCHAPTER 1 INTRODUCTION...............................................11

.1Research background............................................11.2Research objectives............................................4] .3 Research sco Research proposal ngo cong truong – ISB mbus1

pe................................................41.4Research contribution..........................................51.5Research structure...........

Research proposal ngo cong truong – ISB mbus1

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UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thu TrangTHE INTENTION OF VIETNAMESE CUSTOMER TO PURCHASE COUNTERF