SEVERAL SOLUTIONS TO EXPAND MARKET SHARE OF YAMAHA MOTOR VIETNAM

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SEVERAL SOLUTIONS TO EXPAND MARKET SHARE OF YAMAHA MOTOR VIETNAM

MINISTRY OF EDUCATION AND TRAINING L' UMVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVEY BUSINESS SCHOOLMBMM PROGRAMNGUYỄN NGỌC LANSE

SEVERAL SOLUTIONS TO EXPAND MARKET SHARE OF YAMAHA MOTOR VIETNAM EVERAL SOLUTIONS TOEXPAND MARKET SHARE OFYAMAHA MOTOR VIETNAMFINAL PROJECTMASTER IN BUSINESS & MARKETING MANAGEMENTAdvisorProfessor NGUYỄN THỊ LIÊN DI

ỆPHo Chi Minh City2007DeclarationI declare that rhe project entitled: “Several solutions to expand market share of Yamaha motor Vietnam" is my own wor SEVERAL SOLUTIONS TO EXPAND MARKET SHARE OF YAMAHA MOTOR VIETNAM

k.The information and data analysis of the project are based on reliable sources. I hope that this research would be evaluated seriously and approved.

SEVERAL SOLUTIONS TO EXPAND MARKET SHARE OF YAMAHA MOTOR VIETNAM

Moreover. I would like to recommend this paper to Yamaha Motor Company Vietnam to utilize this marketing strategy promptly in order to increase sales

MINISTRY OF EDUCATION AND TRAINING L' UMVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVEY BUSINESS SCHOOLMBMM PROGRAMNGUYỄN NGỌC LANSE

SEVERAL SOLUTIONS TO EXPAND MARKET SHARE OF YAMAHA MOTOR VIETNAM Professor Nguyen Illi Lien Diep as my tutor who has given me great support ami encouragement. I have learned a tremendous knowledge from her. I wonde

r if I could have had a bcllcr tutor.I have the honor to express my deep thanks to Prof. Nguyen Anh Tuan, Prof. Bayeen... in Ho Chi Minh City Open Uni SEVERAL SOLUTIONS TO EXPAND MARKET SHARE OF YAMAHA MOTOR VIETNAM

versity and the Solvay Business School,ƯLB. who gave me knowledge and invaluable advice during the MBMM course.I am indebted to the kind support from

SEVERAL SOLUTIONS TO EXPAND MARKET SHARE OF YAMAHA MOTOR VIETNAM

Mr Dinh Quang Tuan - YMVN Marketing Manager. Mr. Roger Yap - Branch Manager who gave his time and assistance to my project. I also would like to thank

MINISTRY OF EDUCATION AND TRAINING L' UMVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVEY BUSINESS SCHOOLMBMM PROGRAMNGUYỄN NGỌC LANSE

SEVERAL SOLUTIONS TO EXPAND MARKET SHARE OF YAMAHA MOTOR VIETNAM course who are willing Io share their knowledge and experience during the course.l inally. I would like to thank my parents, my dear husband and my ne

w bom daughter for their encouragement and can' over the years.Nguyen Ngoc Lan.Tutor commentsivJury commentsCONTENTSAcknowledgementsExecutive summaryI SEVERAL SOLUTIONS TO EXPAND MARKET SHARE OF YAMAHA MOTOR VIETNAM

ntroduction1.1Motivation1.2Limitation of the study

MINISTRY OF EDUCATION AND TRAINING L' UMVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVEY BUSINESS SCHOOLMBMM PROGRAMNGUYỄN NGỌC LANSE