Solutions to make black label brand personality strong
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Solutions to make black label brand personality strong
Solutions to make black label brand personality strong
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessStudent’s name: CI1U Till ThuyThesis: Solutions to make Black Labelbrand perso Solutions to make black label brand personality strong onality strongID: 22140050MASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: Professor- Tran Ha Minh QuanHo Chi Minh City - Year 2017Table of contentsIntroduction............................................................. 1Company background....................................................... 1Situat Solutions to make black label brand personality strong ion Analysis....................................................... 3Symptoms........................................................ 3Problem identifSolutions to make black label brand personality strong
ication............................................. 5Problem definition................................................ 9Brand personality dimension UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessStudent’s name: CI1U Till ThuyThesis: Solutions to make Black Labelbrand perso Solutions to make black label brand personality strong m on brand/store performance................ 19Cause and effect map.............................................. 21Some solutions to make brand personality strong......................... 2228Solution map....................................................Action Plan................................ Solutions to make black label brand personality strong ...................... 29Conclusion............................................................30Reference............................................Solutions to make black label brand personality strong
.................. 31Appendix............................................................... 35IntroductionHaley-Davidson selected Vietnam market to lUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessStudent’s name: CI1U Till ThuyThesis: Solutions to make Black Labelbrand perso Solutions to make black label brand personality strong ng middle class, and an emerging market.However, recent five years, Vietnam fashion retail competes fiercely to gain market shares and loyal customers. Those brands which can survive and success in Vietnam market is brands understand customer’s needs and wants including styling, quality of products, Solutions to make black label brand personality strong price, and accessibility.After one year opening, Black Label store failed because it could not approach its right target customers and less advantageSolutions to make black label brand personality strong
competitive among other competitors in comparison with customer loyalty, product characteristics, price, positioning market.Nowadays, consumers have UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessStudent’s name: CI1U Till ThuyThesis: Solutions to make Black Labelbrand perso Solutions to make black label brand personality strong haracteristics to attract customers, it will disappear from Vietnam market in one day.This study is to analyse characteristics of Black Label store in term of brand personality, suggest some solutions to make this brand personality strong, and improve brand performance.Company background Solutions to make black label brand personality strong UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessStudent’s name: CI1U Till ThuyThesis: Solutions to make Black Labelbrand persoGọi ngay
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