unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam
unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessHUYNH NHAT TRUONGPERSONAL CULTULRAL ORIENTATIONS ON THE INTENTION OF ONLINE P unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam PURCHASE BOOKS: EMPIRICAL EVIDENCE FROM VIETNAMMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh city - Year 2019IntroductionThe e-commerce becomes one of the most popoular shoping method in the world in the recents year. (Wu &LĨU. 2011). It was showed in the the results of rate of e-commerce consumstion unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam and the revenue from the online retailer is increasing (Ozen & Engizek. 2014). However, the rate of Vietnamese comsumers involves in the e-commerce iunlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam
s lower than some conlries in the areas and in the world. Vietnam had the rank 15 in comparison with 198 countries about the internet user in 2014. AcUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessHUYNH NHAT TRUONGPERSONAL CULTULRAL ORIENTATIONS ON THE INTENTION OF ONLINE P unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam l economy with the potential doing the online business. However, the factors that affect the online consumer behaviors are very different among countries. The Vietnamese people value the local context and unique characteristics of Vietnam culture, however the online shop retailers just copied all th unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam e concept from the Western in the online business.The potention of shopping online increasingly base on the increase in the use internet nowadays, rheunlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam
consumers using the online shopping base on the information search easily and for the entertainment, rhe sensitivity of the consumer toward the cultuUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessHUYNH NHAT TRUONGPERSONAL CULTULRAL ORIENTATIONS ON THE INTENTION OF ONLINE P unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam e of the intensify of the compciion in the online shopping, it is considered a key factor for online retailers todetermine rhe antecedents of online shopping acceptance from consumers.The previous researchs about online shopping determined the factors which affect the online shopping and the motivat unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam ionm, value and prehistoric factors of the intention of online shopping behavior. There has been some different affected factor for the purchase intenunlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam
tion base on the Theory of Planned Behavior (TPB). Which is developed by Ajen (1991) base on the Theory of Reasoned Action-TRA (Fishbein & Ajen, 1975)UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessHUYNH NHAT TRUONGPERSONAL CULTULRAL ORIENTATIONS ON THE INTENTION OF ONLINE P unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam he literature reviews, there has been a lot research conducted about how the cultural orientation affect the online shopping. In the purpose of comprehending the values of cultural, many researchers used many kind of the cultural frameworks, namely Hofstede (1980). Hall (1977. 1984) or Schwartz (199 unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam 9) for the online shopping behavior. Junyean. Doren & Surinder (2008) has develop the frameworks for the further development in the model of Hofstede’unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam
s (1980). the frameworks of the affect of culture, type of product and price influces on the purchase intenion of consumers to the buy personalised prUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessHUYNH NHAT TRUONGPERSONAL CULTULRAL ORIENTATIONS ON THE INTENTION OF ONLINE P unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam masculinity." In 2010. Sharma developed the Hosfstede’s model the uncertainty avoidance factor by two different separate dimension as "risk aversion” and “ambiguity intolerance.” Sharma (2010) argues the many mixed findings of previous studies about the different individually in the degree of the “p unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam erceived risk” and the “ambiguity" about a given context or product information. The research of Sharma (2010). fulfill the importants gap of in conteunlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam
xt of cross cultural context about Hofstede’sby extending the multi-dimensional conceptualization of nation-level culture as the twelve “personal cultUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessHUYNH NHAT TRUONGPERSONAL CULTULRAL ORIENTATIONS ON THE INTENTION OF ONLINE P unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam on as the given product of imported cars. And athur also asked for more implications in different area base on his research. This thesis is the empirical on another products such as book and in the market of Vietnam is a different market in comparison with the the sample of Chinese market in Sharma unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam (2010) research. The book is the lower value product with the imported car and with different market that will have another results.Vietnam is consideunlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam
red as the very potential for the activities of e-commerce with the high population. The aim of this study is finding how the PCO factors affects the UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessHUYNH NHAT TRUONGPERSONAL CULTULRAL ORIENTATIONS ON THE INTENTION OF ONLINE P unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam ctive way for manager to use as business strategy to gel more successfully achieve in the online book market.Literature reviewCulture and Intention to purchaseThe online purchases behavour is a broad area for research, however, only lews research have been conducted about the cultural influences on unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam the online purchases sphere (Moon, 2008: Park, 2003; Lopez. 2005; Chai, 2004). The online purchase intention related to degree mesurement of the custounlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam
mer's intente to make a behaviour of particular purchasing through the internet (Salisbury. Pearson, Pearson and Miller, 2001). Online purchase intentUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessHUYNH NHAT TRUONGPERSONAL CULTULRAL ORIENTATIONS ON THE INTENTION OF ONLINE P unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam dy is to explore the personal cultural orientation on the online shopping in the context of Vietnamese market. In this thesis, four items adopted form Zarrad and Debabi (2012) to measure online purchase intention. Spears and Singh (2004) cited that purchase intentions are the effort to purchase the unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam specific brand by the individual's conscious plan. Online shopping is something like a system that customers can view then make a purchase of the goodunlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam
s or sendees through over the Internet (Milong, 2010). Online shopping can produce the convenience for customers to purchase good or sen ices, save tiUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessHUYNH NHAT TRUONGPERSONAL CULTULRAL ORIENTATIONS ON THE INTENTION OF ONLINE P unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam “assemble mind programming which can determine the group members or category”. The key culture values are something that we studied from the childhood (Hofstede. 19S0) and then Ajiferuke and Boddewyn (1970) developed that from this generation to another generation. Culture is the gathering of a purp unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam ose share of members from groups society, the traditon. the customs, the nonns. Culture implies the knowledge share and implies the assumption of theunlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam
values, the beliefs and other needed construct to clarify and cruise various spheres (Hong. 2000).According to Allen (2002). culture is the beliefs coUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessHUYNH NHAT TRUONGPERSONAL CULTULRAL ORIENTATIONS ON THE INTENTION OF ONLINE P unlicensed personal cultulral orientations on the intention of online purchase books empirical evidence from vietnam to comprehend the behaviour of consumers toward a given products or sen ices. The knowledge of cultural constructs the basic for an socialUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessHUYNH NHAT TRUONGPERSONAL CULTULRAL ORIENTATIONS ON THE INTENTION OF ONLINE PGọi ngay
Chat zalo
Facebook