unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation
unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation
---------MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY-81976 7/HOANG CUV LONGMarket Orientation, Corporate Social Respon unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation nsibility, and Firm performance: the moderation role of Relationship Marketing OrientationDOC TORAL THESISHo Chi Minh City, 2019MINIS TRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHOANG cuu LONGMarket Orientation, Corporate Social Responsibility, and Firm performance: the mode unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation ration role of Relationship Marketing OrientationDOCTORAL THESISSpecialization: Business Administration Code: 9340101SUPERVISORS:Assoc.Prof. BUI TIIANunlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation
II TRANG, Ph.DAssoc.Prof. TRAN HA MINH QUAN, Ph.l)Ho Chi Minh City, 2019TABLE OF CONTENTSLIST OF TABLES...............................................---------MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY-81976 7/HOANG CUV LONGMarket Orientation, Corporate Social Respon unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation .1.Motivation....................................................11.2.Research objectives...........................................71.3.Research questions............................................81.4.Research scope................................................81.5.Research methods............. unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation .................................91.6.Research contributions.......................................101.7.Structure of the study.......................unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation
................1 11.8.Conclusion...................................................13CHAPTER 2: THEORITTCAL BACKGROUND AND HYPOTHESESDEVELOPMENT.....---------MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY-81976 7/HOANG CUV LONGMarket Orientation, Corporate Social Respon unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation ....................................162.3.rhe agency theory............................................17---------MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY-81976 7/HOANG CUV LONGMarket Orientation, Corporate Social ResponGọi ngay
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