Improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam
Improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam
) CHI MINHI n ter na t ion.tl ^cliooTof Ws nessLuc Than TuIMPROVING MARKETING COST-EFFECTIVENESSA STUDY OF MEDTRONIC COMPANY IN HO CHI MINH CITY - VIE Improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam ETNAMMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 20201) CHI MINHI n terna t iondrSMbftif ’Bii'si nessLuc Than TuIMPROVING MARKETING COST-EFFECTIVENESSA STUDY OF MEDTRONIC COMPANY IN HO CHI MINH CITY - VIETNAMMASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: Assoc. Prof. Dr. NGUYEN THI MAI TR Improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam ANGHo Chi Minh City - Year 2020EXECUTIVE SUMMARYRecently, the profit and loss of Medtronic has experienced a decrease versus its target. This circumstImproving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam
ance is mostly impacted by increased number and amount of marketing activites. The main problems belong to the low efficiency of current marketing act) CHI MINHI n ter na t ion.tl ^cliooTof Ws nessLuc Than TuIMPROVING MARKETING COST-EFFECTIVENESSA STUDY OF MEDTRONIC COMPANY IN HO CHI MINH CITY - VIE Improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam Medtronic facing with, meeting with two sales managers of the Business Unit as well as relevant sales representative has been implementedThrough interviewing relevent subjest, using data provided by the company and using related theory, main problem was identified as low-cost effectiveness of market Improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam ing activities . Towards main problem, three potential causes have been found are Lack or Low frequency of following up activities, Low competencies oImproving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam
f sales team in order to cascade the impacts of the marketing events or Focus on wrong types of promotion activities. After analysis, main cause that ) CHI MINHI n ter na t ion.tl ^cliooTof Ws nessLuc Than TuIMPROVING MARKETING COST-EFFECTIVENESSA STUDY OF MEDTRONIC COMPANY IN HO CHI MINH CITY - VIE Improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam to improve their Profits and Loss.ACKNOWLEDGMENTWithout the encouragement, guidance and support of Prof. Nguyen Thi Mai Trang and other teachers, the entire master-level project would not be possible. I would like to send my appreciation to my advisors. It has been a pleasure working with you on thi Improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam s project.I would like to thank my friends and family for greatly supporting me while I was working on my research. Your Patience, understanding and rImproving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam
espect were greatly appreciated.TABLE OF CONTENTS1.INTRODUCTION.......................................11.1.GLOBAL MEDTRONIC CORPORATION, „•...........) CHI MINHI n ter na t ion.tl ^cliooTof Ws nessLuc Than TuIMPROVING MARKETING COST-EFFECTIVENESSA STUDY OF MEDTRONIC COMPANY IN HO CHI MINH CITY - VIE Improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam .............43.PROBLEM IDENTIFICATION...................................53.1.POTENTIAL PROBLEMS................................53.1.1OVER-FOCUS ON LONG-TERM ACTIVITIES............8 Improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam ) CHI MINHI n ter na t ion.tl ^cliooTof Ws nessLuc Than TuIMPROVING MARKETING COST-EFFECTIVENESSA STUDY OF MEDTRONIC COMPANY IN HO CHI MINH CITY - VIEGọi ngay
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