LOTTE mart NSG the importance of customer loyalty improvement in sale performance

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Nội dung chi tiết: LOTTE mart NSG the importance of customer loyalty improvement in sale performance

LOTTE mart NSG the importance of customer loyalty improvement in sale performance

UNIVERSITY OF ECONOMICS HOCHIMINH CITYInternational School of BusinessUEHUNIVERSITY of ECONOMICS HOCHlMlNHClTYInternational School of BusinessLE VU BI

LOTTE mart NSG the importance of customer loyalty improvement in sale performance INHLOTTEMART NAM SAI GON-THE IMPORTANCEOF CUSTOMER LOYALTY IMPROVEMENT INSALE PERFORMANCE.MASTER OF BUSINESS AMINISTRATIONSUPERVISOR: Assoc. Prof. Dr.

TRAN HA MINH QUANHo Chi Minh - Year 2020Table of contentsChapter 1: Company background............................................................... LOTTE mart NSG the importance of customer loyalty improvement in sale performance

................41.1LOTTEGROUP________________________________________________________________________41.2LOTTE Mart Viet Nam 61.3LOTTE MART NAM SAI G

LOTTE mart NSG the importance of customer loyalty improvement in sale performance

ON (NSG)9Chapter 2; Symptom: Safes of membership declined 9% comparing last year IQ2.2Rivals__________________________________________________________

UNIVERSITY OF ECONOMICS HOCHIMINH CITYInternational School of BusinessUEHUNIVERSITY of ECONOMICS HOCHlMlNHClTYInternational School of BusinessLE VU BI

LOTTE mart NSG the importance of customer loyalty improvement in sale performance ...................................................................183.1Potential problem;____________________________________________________________

___183.1.1. Qducts (assortment) does not adapt to membership’s needs______________________153.1.2tomer Loyalty’s benefits is unattractive_____________ LOTTE mart NSG the importance of customer loyalty improvement in sale performance

________________________123.1.3Lack Qf shopping experience__________________________________________________213.1.4ad attitude of staffs______________

LOTTE mart NSG the importance of customer loyalty improvement in sale performance

__________________________________________223.2Validating problems______________________________________________________________243.2.1nager’s & staff

UNIVERSITY OF ECONOMICS HOCHIMINH CITYInternational School of BusinessUEHUNIVERSITY of ECONOMICS HOCHlMlNHClTYInternational School of BusinessLE VU BI

LOTTE mart NSG the importance of customer loyalty improvement in sale performance apter 4. Cause Validation.......................................................................................274.1Potential causes_________________

________________________________________________274.1.1ad. services of store.staffs_________________________________________________274.1.2Low cpmpedt LOTTE mart NSG the importance of customer loyalty improvement in sale performance

iveness oLmembeLbenefits 284.1.3sonable price________________________________________________________________354.2Validate cause______________________

LOTTE mart NSG the importance of customer loyalty improvement in sale performance

_____________________________________________33Chapter 5, Alternative solution..........................................................355.1Solution

UNIVERSITY OF ECONOMICS HOCHIMINH CITYInternational School of BusinessUEHUNIVERSITY of ECONOMICS HOCHlMlNHClTYInternational School of BusinessLE VU BI