Strategic Management for Tourism, Hospitality and Events41227
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Strategic Management for Tourism, Hospitality and Events41227
SECOND EDITIONSTRATEGIC MANAGEMENT FOR TOURISM, HOSPITALITY ANDStrategic Management for Tourism, Hospitality and EventsStrategic Management for Touris Strategic Management for Tourism, Hospitality and Events41227 sm, Hospitality and Events is the must-have text for students approaching this subject. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throu Strategic Management for Tourism, Hospitality and Events41227 ghout.Among the new features and topics included in this edition are:•Extended coverage to hospitality' and events to reflect the increasing need andStrategic Management for Tourism, Hospitality and Events41227
importance of a combined sector approach to strategy.•New international tourism, hospitality and events case studies from both SMEs and large-scale buSECOND EDITIONSTRATEGIC MANAGEMENT FOR TOURISM, HOSPITALITY ANDStrategic Management for Tourism, Hospitality and EventsStrategic Management for Touris Strategic Management for Tourism, Hospitality and Events41227 ntation. Longer combined sector case studies are also included at the end of the book for seminar work.•New content on emerging strategic issues affecting the tourism, hospitality and events industries, such as innovation, employment, culture and sustainability.•Web support for tutors and students p Strategic Management for Tourism, Hospitality and Events41227 roviding explanation and guidelines for instructors on how to use the textbook and case studies, and additional exercises, questions and resources forStrategic Management for Tourism, Hospitality and Events41227
students.This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning SECOND EDITIONSTRATEGIC MANAGEMENT FOR TOURISM, HOSPITALITY ANDStrategic Management for Tourism, Hospitality and EventsStrategic Management for Touris Strategic Management for Tourism, Hospitality and Events41227 l Sciences, Business and Law at Teesside University. He has published widely in tourism and management and taught strategy for many years on varied programmes including MBA and BA (Hons) Travel and Tourism programmes at Teesside and Northumbria Universities.‘Nigel Evans’ textbook has long been essen Strategic Management for Tourism, Hospitality and Events41227 tial reading for students on Strategic Management in Tourism courses. This new edition is very welcome and extending the coverage to hospitality and eStrategic Management for Tourism, Hospitality and Events41227
vents and the inclusion of diverse international case studies and an extensive glossary is timely and will be well received by students and course tutSECOND EDITIONSTRATEGIC MANAGEMENT FOR TOURISM, HOSPITALITY ANDStrategic Management for Tourism, Hospitality and EventsStrategic Management for Touris Strategic Management for Tourism, Hospitality and Events41227 Group, School of Tourism, Bournemouth University, UK‘Nigel Evans has provided great cases and updated perspectives on the nature of the closely entwined tourism, hospitality and events sectors and their internationalized dimension. The style of the book is attractive and interesting, using lots of Strategic Management for Tourism, Hospitality and Events41227 graphics and illustrations as well as many examples and cases to keep students not only engaged but also firmly in touch with the realities and implicStrategic Management for Tourism, Hospitality and Events41227
ations of strategic management.’Professor Ray Pine. Dean. Faculty of Management and Hospitality, Technological & Higher Education Institute of Hong KoSECOND EDITIONSTRATEGIC MANAGEMENT FOR TOURISM, HOSPITALITY ANDStrategic Management for Tourism, Hospitality and EventsStrategic Management for Touris Strategic Management for Tourism, Hospitality and Events41227 pitality and EventsSecond editionNigel Evans0 RoutledgeT*ylStrategic Management for Tourism, Hospitality and Events41227
rdance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.All rights reserved. No part of this book may be reprinted or reproducedSECOND EDITIONSTRATEGIC MANAGEMENT FOR TOURISM, HOSPITALITY ANDStrategic Management for Tourism, Hospitality and EventsStrategic Management for Touris Strategic Management for Tourism, Hospitality and Events41227 n any information storage or retrieval system, without permission in writing from die publishers.Trademark notice-. Product or corporate names may he trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.British Library Cataloguing in Pu Strategic Management for Tourism, Hospitality and Events41227 blication DataSECOND EDITIONSTRATEGIC MANAGEMENT FOR TOURISM, HOSPITALITY ANDStrategic Management for Tourism, Hospitality and EventsStrategic Management for TourisSECOND EDITIONSTRATEGIC MANAGEMENT FOR TOURISM, HOSPITALITY ANDStrategic Management for Tourism, Hospitality and EventsStrategic Management for TourisGọi ngay
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