AASM-2014-ISM-Conference-Proceedings-FINAL
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: AASM-2014-ISM-Conference-Proceedings-FINAL
AASM-2014-ISM-Conference-Proceedings-FINAL
$ MONASHUniversityAASM 2014 International Social Marketing Conference"Scaling the twin peaks of rigour and relevance"Conference ProceedingsMonash Univ AASM-2014-ISM-Conference-Proceedings-FINAL versity, Peninsula Campus (Frankston)Thursday 17 and Friday 18 July 2014CONTENTSOVERVIEW.............................................................3COMMITTEE STRUCTURE..................................................3CONFERENCE THEME.....................................................5CONFERENCE AASM-2014-ISM-Conference-Proceedings-FINAL SPONSORS..................................................5CONFERENCE VENUE.....................................................6ACCOMMODATION.......AASM-2014-ISM-Conference-Proceedings-FINAL
.................................................7CALL FOR PAPERS......................................................7PAPER REVIEW PROCESS..........$ MONASHUniversityAASM 2014 International Social Marketing Conference"Scaling the twin peaks of rigour and relevance"Conference ProceedingsMonash Univ AASM-2014-ISM-Conference-Proceedings-FINAL ............................12BOOK OF ABSTRACTS...................................................132OVERVIEWThe AASM 2014 International Social Marketing (ISM) Conference was hosted by the Department of Marketing, Monash University at its Peninsula Campus (Frankston) on Thursday 17 and Friday 18 Jul AASM-2014-ISM-Conference-Proceedings-FINAL y 2014. The conference theme "Scaling the twin peaks of rigour and relevance" was widely promoted by the AASM and Monash University through their respAASM-2014-ISM-Conference-Proceedings-FINAL
ective channels, resulting in a record number of paper submissions; attracting strong conference attendee numbers and delivering a profitable event.CO$ MONASHUniversityAASM 2014 International Social Marketing Conference"Scaling the twin peaks of rigour and relevance"Conference ProceedingsMonash Univ AASM-2014-ISM-Conference-Proceedings-FINAL n University), Conference Co-Chair•Kathleen Chell (OUT)•Paul Loughran (Monash University), Conference Manager•Lelde McCoy, Conference Co-Chair (The Reputation Group)•Dr Fiona Newton (Monash University), Conference Co-Chair•Professor Rebekah Russell-Bennett (QUT)•Ilan Werbeloff (Victorian Aids Counci AASM-2014-ISM-Conference-Proceedings-FINAL l)Dr Fiona Newton: Senior Lecturer, Department of Marketing (Monash University)Paul Loughran: Manager, Department of Marketing (Monash University)ProfAASM-2014-ISM-Conference-Proceedings-FINAL
essor Michael Ewing: Pro-Vice Chancellor (Executive Dean), Business and Law (Deakin University)Lelde McCoy: Founder & Managing Director. Reputation Gr$ MONASHUniversityAASM 2014 International Social Marketing Conference"Scaling the twin peaks of rigour and relevance"Conference ProceedingsMonash Univ$ MONASHUniversityAASM 2014 International Social Marketing Conference"Scaling the twin peaks of rigour and relevance"Conference ProceedingsMonash UnivGọi ngay
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