APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE

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Nội dung chi tiết: APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE

APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE

FOREIGN TRADE UNIVERSITYFACULTY OF ECONOMICS AND INTERNATIONAL BUSINESSGRADUATION THESISMajor: International Business EconomicsAPPLYING MARKETING MIX

APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE (7Ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACEStudent's Full Name : Do Thi Quynh AntiStudent ID:

1314150004Class: A24 - High quality programIntake: 52Supervisor: Nguyen Ngoc Dat, MBA.H.i Urt itinlHU 2111L.iTABLE OF CONTENTSLIST OF ABBREVIATION.... APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE

..........................................iiiLIST OF FIGURES....................................................ivLIST OF TABLES......................

APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE

................................VINTRODUCTION........................................................1CHAPTER 1: THEORETICAL BACKGROUND...............

FOREIGN TRADE UNIVERSITYFACULTY OF ECONOMICS AND INTERNATIONAL BUSINESSGRADUATION THESISMajor: International Business EconomicsAPPLYING MARKETING MIX

APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE 41.1.2.Marketing strategy.......................................51.2.Marketing Mix (7Ps)..........................................51.2.1.Product......

............................................71.2.2.Pricing..................................................91.2.3.Place (distribution)............... APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE

.....................131.2.4.Promotion...............................................171.2.5.People..................................................2

APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE

41.2.6.Process.................................................251.2.7.Physical evidence.......................................25CHAPTER 2: AN OVERVIE

FOREIGN TRADE UNIVERSITYFACULTY OF ECONOMICS AND INTERNATIONAL BUSINESSGRADUATION THESISMajor: International Business EconomicsAPPLYING MARKETING MIX

APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE ..................272.1.1.Market overview.........................................272.1.2.Airport development.....................................282.

1.3.Market share............................................292.2.History of development......................................302.2.1.History......... APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE

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FOREIGN TRADE UNIVERSITYFACULTY OF ECONOMICS AND INTERNATIONAL BUSINESSGRADUATION THESISMajor: International Business EconomicsAPPLYING MARKETING MIX