Bài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32)
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Bài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32)
Bài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32)
ĐỌCTA4 EN32Bài luyện tập trắc nghiệm 01The Harder Hard SellIt was Lord Leverhulme, the British soap pioneer, who is said to have complained that he kn Bài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32) new half of his advertising budget was wasted, but didn’t know which half. The real effects of advertising have become more measurable, exposing another, potentially more horrible, truth for industry: in more cases, it can be a lot more than half of the budget that is going down the drain.The advert Bài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32) ising industry is passing through one of the most disorienting periods in its histoty. This is due to a combination of long-term changes, such as theBài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32)
growing diversity of media and the arrival of new technologies, notably the internet. With better-informed consumers, the result is that some of the tĐỌCTA4 EN32Bài luyện tập trắc nghiệm 01The Harder Hard SellIt was Lord Leverhulme, the British soap pioneer, who is said to have complained that he kn Bài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32) to grow this year by 4.7 per cent to $343 billion. How will the money be spent? There are plenty of alternatives to straightforward advertising. They range from public relations to direct mail and include customer promotions (like paying a retailer for shelf space), telemarketing, exhibitions, spon Bài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32) soring events, product placements and more. These have become such an inseparable part of the industry that big agencies are now willing to provide moBài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32)
st of them.As ever, the debate in the industry' centers on the best way to achieve results. It is more cost-effective, for instance, to use a public rĐỌCTA4 EN32Bài luyện tập trắc nghiệm 01The Harder Hard SellIt was Lord Leverhulme, the British soap pioneer, who is said to have complained that he kn Bài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32) per? should you launch a new car with glossy magazine ads, or - as some car makers now do - simply park demonstration models in shopping malls and motorway service stations? And is it better to buy a series of ads on a specialist cable TV channel or splurge $2.2m on a single 30-second commercial dur Bài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32) ing this year’s Super Bowl?Net SalesSuch decisions are ever harder to make. For a start, people are spending less time reading newspapers and magazineBài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32)
s, but are going to the cinema more, listening to more radios and turning in ever-increasing numbers to a new medium, the Internet (see chart 1). No oĐỌCTA4 EN32Bài luyện tập trắc nghiệm 01The Harder Hard SellIt was Lord Leverhulme, the British soap pioneer, who is said to have complained that he kn Bài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32) reaching certain group of consumers. But not everyone uses Internet and nor is it seen as being as being particularly good at building brands. So far, the Internet accounts for only a tiny slice of the overall advertising pie (see chart 2) although its share has begun to grow rapidly.Despite all of Bài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32) these new developments, many in the advertising business remain confident. Rupert Howell, chairman of the London arm of McCann Erickson, points out tBài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32)
hat TV never killed radio, which in turn never killed radio, which in turn never killed newspapers. They did pose huge creative challenges, but that’sĐỌCTA4 EN32Bài luyện tập trắc nghiệm 01The Harder Hard SellIt was Lord Leverhulme, the British soap pioneer, who is said to have complained that he kn Bài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32) lling toprovide? Chọnmộtcâutràlời:a.Advertisingonmagazinesb.Advertisingonradiosc.Advertisingonnewspapersd. alternatives to straightforward advertising Câu trà lời đúngWhat are the main causes of the most disorienting periods in the history ofadvertising industry? Chọnmộtcâutrảlời:a. Appearance ofman Bài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32) y otherMarketingmethodsb.Better informed consumers due to a lot of other means of communicationc.Disappearance of traditional method of advertising suBài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32)
ch as radio, newspaper...d.Long term-changes, such as the growing diversity of media and the development of new technologies Câu trá lời đúngWhat is eĐỌCTA4 EN32Bài luyện tập trắc nghiệm 01The Harder Hard SellIt was Lord Leverhulme, the British soap pioneer, who is said to have complained that he kn Bài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32) in manyyearc.Spendingonpublic relations inthecomingyeard.Spending on mail and internet this yearAccording to die passage the real effects of advertising expose anodier, potentially...Chọnmộtcâutrálời:a.Morehorriblecâutrálờiđúngb.Morevaluablec.Morehopefuld. BrighterWhat message do you think this pass Bài tập trắc nghiệm Đọc Tiếng Anh 4 (EN32) age send you?ĐỌCTA4 EN32Bài luyện tập trắc nghiệm 01The Harder Hard SellIt was Lord Leverhulme, the British soap pioneer, who is said to have complained that he knĐỌCTA4 EN32Bài luyện tập trắc nghiệm 01The Harder Hard SellIt was Lord Leverhulme, the British soap pioneer, who is said to have complained that he knGọi ngay
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