Business plan on food vending in Finland
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Business plan on food vending in Finland
LAUREA uftivriHirt 0< «p’ tíiviriCK Together we ere strongerBusiness plan on food vending in Finland.Linh, Nguyen & Mwangala, Kamuya2017 LaureaLaurea Business plan on food vending in Finland University of Applied SciencesBusiness plan on food vending in FinlandLinh Nguyen and Mwangala Kamuya Degree Programme in Restaurant Entrepreneurship Bachelor’s ThesisDecember, 2017Laurea University of Applied Sciences Bachelor’s Thesis Restaurant EntrepreneurshipAbstractLinh, Nguyen & Mwangala, Ka Business plan on food vending in Finland muyaBusiness plan on food vending in Finland.Year2017Pages57+ 5Food vending machine has been developed for a long time, especially in Asia. Some EuropBusiness plan on food vending in Finland
ean nations have adopted this concept, hov/ever. it is still nevz to the Finnish market. The authors want to bring this concept to Finland and launch LAUREA uftivriHirt 0< «p’ tíiviriCK Together we ere strongerBusiness plan on food vending in Finland.Linh, Nguyen & Mwangala, Kamuya2017 LaureaLaurea Business plan on food vending in Finland a business plan which benefits the business of the authors in future.The theoretical framework of the thesis focuses on reviewing literature about the history of vending machine industry, the business plan including all key aspects of the subject such as target customers, marketing, and operational Business plan on food vending in Finland plan, and the theory of marketing. These theories act as binding for the whole thesis.In the thesis, qualitative and quantitative research methods arBusiness plan on food vending in Finland
e fully utilized. Regarding quantitative methods, survey was chosen to discover the feasibility of the business idea of selling hot food through vendiLAUREA uftivriHirt 0< «p’ tíiviriCK Together we ere strongerBusiness plan on food vending in Finland.Linh, Nguyen & Mwangala, Kamuya2017 LaureaLaurea Business plan on food vending in Finland with the Managing Director of Selecta Finland in order to gain understandings of Finnish vending industry, to learn from their knowledge and experiences, and to ask for advice. The authors carried out benchmarking method to analyse their potential competitors through comparison. Benchmarking allows Business plan on food vending in Finland the authors to identify the best practices which contribute to their competitors’ success. The results of research strengthen the authors’ confidenceBusiness plan on food vending in Finland
and belief in the business concept which they want to implement in their future business. Additionally, the key components of was analysed and ready LAUREA uftivriHirt 0< «p’ tíiviriCK Together we ere strongerBusiness plan on food vending in Finland.Linh, Nguyen & Mwangala, Kamuya2017 LaureaLaurea Business plan on food vending in Finland ver, additional research can still be executed to gain more deep insight of Finnish market, customer understandings, and marketing, which means that there is still room to develop the business plan.Keywords: business plan, business model canvas, vending machine, entrepreneurshipTable of Contents1Int Business plan on food vending in Finland roduction.......................................................................61.1Research methods and theoretical background.......................Business plan on food vending in Finland
..........61.2Framework of the thesis.....................................................72Theoretical background....................................LAUREA uftivriHirt 0< «p’ tíiviriCK Together we ere strongerBusiness plan on food vending in Finland.Linh, Nguyen & Mwangala, Kamuya2017 LaureaLaurea Business plan on food vending in Finland ..............................82.1.2Vending machine in food industry....................................92.2Business plan..............................................................102.2.1The benefit of a business plan......................................112.2.2The components of a business plan.. Business plan on food vending in Finland .................................122.3Business Model canvas (BMC|................................................132.4Marketing.......................Business plan on food vending in Finland
...........................................152.4.1Marketing mix.......................................................162.4.2Marketing communications.LAUREA uftivriHirt 0< «p’ tíiviriCK Together we ere strongerBusiness plan on food vending in Finland.Linh, Nguyen & Mwangala, Kamuya2017 LaureaLaurea Business plan on food vending in Finland ..........................................................193.1.1Interview...........................................................203.1.2Interview with the Managing Director of Selecta Finland.............21 Business plan on food vending in Finland LAUREA uftivriHirt 0< «p’ tíiviriCK Together we ere strongerBusiness plan on food vending in Finland.Linh, Nguyen & Mwangala, Kamuya2017 LaureaLaureaGọi ngay
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