The application of marketing in air service of vietnam airlines 32
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: The application of marketing in air service of vietnam airlines 32
The application of marketing in air service of vietnam airlines 32
THE APPLICATION OF MARKETING INAIR SERVICE OF VIETNAM AIRLINESTABLE OF CONTENTSACKNOWLEDGEMENT...................................................11!LI The application of marketing in air service of vietnam airlines 32 IST OF ABBREVIATIONS.............................................IVLIST OF CHARTS AND TABLES.........................................VINTRODUCTION------------------------------------------------------VICHAPTER 1 AN OVERVIEW OF AIR SERVICE MARKETING....................11.1.WHAT IS AIR SERVICE MARKETI The application of marketing in air service of vietnam airlines 32 NG?.....................................11.1.1.Special features of air service...............................11.1.1.1. Intangibility..................The application of marketing in air service of vietnam airlines 32
...........................11.1.1.2.Inseparability............................................21.1.1.3.Heterogeneity..................................THE APPLICATION OF MARKETING INAIR SERVICE OF VIETNAM AIRLINESTABLE OF CONTENTSACKNOWLEDGEMENT...................................................11!LI The application of marketing in air service of vietnam airlines 32 2.Service and Marketing service.................................31.1.3.Marketing in air service......................................41.2.PROCEDURES OF DOING AIR SERVICE MARKETING..........................51.2.1.SWOT analysis.................................................51.2.1.1.Strengths........ The application of marketing in air service of vietnam airlines 32 .........................................51.2.1.2.Weaknesses................................................61.2.1.3.Opportunities....................The application of marketing in air service of vietnam airlines 32
.........................61.2.1.4.Threats...................................................71.2.2.Doing market research..............................THE APPLICATION OF MARKETING INAIR SERVICE OF VIETNAM AIRLINESTABLE OF CONTENTSACKNOWLEDGEMENT...................................................11!LI The application of marketing in air service of vietnam airlines 32 2.2.1. What is market segmentation?.........................81.2.2.2.2.Benefits of Segmentation..............................81.2.2.2.3.The process of Segmentation...........................91.2.2.3.Targeting market.........................................101.2.3.Workingout marketing mix strategies. The application of marketing in air service of vietnam airlines 32 .........................111.2.3.1.Product Strategy.........................................111.2.3.2.Price Strategy..................................The application of marketing in air service of vietnam airlines 32
.........131.2.3.3.Place Strategy...........................................131.2.3.4.Promotion Strategy.......................................141.2.3THE APPLICATION OF MARKETING INAIR SERVICE OF VIETNAM AIRLINESTABLE OF CONTENTSACKNOWLEDGEMENT...................................................11!LI The application of marketing in air service of vietnam airlines 32 egy.........................................19THE APPLICATION OF MARKETING INAIR SERVICE OF VIETNAM AIRLINESTABLE OF CONTENTSACKNOWLEDGEMENT...................................................11!LIGọi ngay
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