Colorme Marketing plan

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Nội dung chi tiết: Colorme Marketing plan

Colorme Marketing plan

UEF ttMMVYOl■UNIVERSITY OF ECONOMICS AND FINANCEFINAL REPORTCOLORME INSTITUTESUBJECT: DIRECT MARKETINGCLASS: A05ELECTURER: LE HONG DACGROUP memBCRS1.Đ

Colorme Marketing plan Đỗ THỊ HÔNG NHI2.NGUYỄN HOÀNG HUY3.NGUYỄN THỊ LAN ANH4.PHẠM THỊ BÍCH NGỌC5.HỔ ĐẮC THIÊN ÂN0TABLE OF COMTEMTSGROUP MEMBERS.............................

.......0COMPANY INTRODUCTION.............................4Colorme products.................................5Offline................................... Colorme Marketing plan

........5Online via zoom...................................6Online via ColorMe's website......................6SWOT...................................

Colorme Marketing plan

..........7strengths........................................7Weaknesses.......................................7Opportunities..........................

UEF ttMMVYOl■UNIVERSITY OF ECONOMICS AND FINANCEFINAL REPORTCOLORME INSTITUTESUBJECT: DIRECT MARKETINGCLASS: A05ELECTURER: LE HONG DACGROUP memBCRS1.Đ

Colorme Marketing plan ..........9STP............................................ 10Segmentation....................................10Targeting..............................

.........10Positioning.....................................11TARGET CUSTOMERS............................... 12Customer Insight....................... Colorme Marketing plan

.........12FAB............................................ 13Features........................................13

UEF ttMMVYOl■UNIVERSITY OF ECONOMICS AND FINANCEFINAL REPORTCOLORME INSTITUTESUBJECT: DIRECT MARKETINGCLASS: A05ELECTURER: LE HONG DACGROUP memBCRS1.Đ