Consumer behavior 6e hoyer 1
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Consumer behavior 6e hoyer 1
Hoyer Maclnnis PietersEDITIONSixth EditionConsumer BehaviorWayne D. HoyerUniversity of Texas at AustinDeborah J. MaclnnisUniversity of Southern Califo Consumer behavior 6e hoyer 1 orniaRik PietersTilburg UniversitySOUTH-WESTERN• • CENGAGE LearningAustralis • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United StatesAl Rfcl*lilial taXoriM I***tv «M**~**J CMr.*44W kta•anỵl t*ĩOW.T4 ém rvrWtr -K-orcrôtr <'ow:rr rt-H » •»»•< *4b**«rf C«v«c« «Ạ Iwc 4n.4<. Consumer behavior 6e hoyer 1 rtx^vx nThis is an electronic version of the print textbook. Due to electronic rights restrictions. some third party content may be suppressed. EditorConsumer behavior 6e hoyer 1
ial review has deemed that any suppressed content does not materially affect tire overall learning experience. The puhlislier reserves the right to reHoyer Maclnnis PietersEDITIONSixth EditionConsumer BehaviorWayne D. HoyerUniversity of Texas at AustinDeborah J. MaclnnisUniversity of Southern Califo Consumer behavior 6e hoyer 1 s to current editions, and alternate formats, please visit WAV w.cengagexom/highered to search by ISBN#, autlror. title, or keyword for materials in your areas of interest.AI rtConsumer behavior 6e hoyer 1
Mac Innit, and Rlk PietersSenior Vice President, LRS/Acquisitions & Solutions Planning; Jack V/. CalhounEditorial Director, Business & Economics: EriHoyer Maclnnis PietersEDITIONSixth EditionConsumer BehaviorWayne D. HoyerUniversity of Texas at AustinDeborah J. MaclnnisUniversity of Southern Califo Consumer behavior 6e hoyer 1 Editor; John RichManufacturing Planner Ron Montgomery Senior Marketing Communications Manager; Jim OverlyArt and Cover Direction, Production Management, and Composition: PreMediaGlobalPhoto Researcher © Terri Miller/ E-Visual Communications, Inc.Cover Image: © Masterfile Royalty Free Rights Acquisit Consumer behavior 6e hoyer 1 ions Specialist: Deanna Ettinger (image), Audrey Pettengill (text)© 2013,2010 South-Western. Cengage LearningALL RIGHTS RESERVED. No part of this workConsumer behavior 6e hoyer 1
covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, incluHoyer Maclnnis PietersEDITIONSixth EditionConsumer BehaviorWayne D. HoyerUniversity of Texas at AustinDeborah J. MaclnnisUniversity of Southern Califo Consumer behavior 6e hoyer 1 eval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act. without the prior written permission of the publisher.For product information and technology assistance; contact us at Cengage Learning Customer & Sales Support. 1-800-354-9706 For permission to use m Consumer behavior 6e hoyer 1 aterial from this text or product, submit all requests online at www.cengage.com/permlsslons Further permissions questions can be emailed to perml5sloConsumer behavior 6e hoyer 1
nrequest@cengage.comExamVtew* is a registered trademark of elnstruction Corp. Windows IS a registered trademark of the Microsoft Corporation used hereHoyer Maclnnis PietersEDITIONSixth EditionConsumer BehaviorWayne D. HoyerUniversity of Texas at AustinDeborah J. MaclnnisUniversity of Southern Califo Consumer behavior 6e hoyer 1 ll Rights Reserved.Cengage Learning WebTutor" is a trademark of Cengage Learning.Library of Congress Control Number: 2O12941S36ISBN 13:978-1-133 43521-1 Consumer behavior 6e hoyer 1 Hoyer Maclnnis PietersEDITIONSixth EditionConsumer BehaviorWayne D. HoyerUniversity of Texas at AustinDeborah J. MaclnnisUniversity of Southern CalifoGọi ngay
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