Essential of global marketing 2nd hollensen 1

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Essential of global marketing 2nd hollensen 1

ESSENTIALS OF GLOBAL MARKETINGSVEND HOLLENSEN Second EditionPEARSONESSENTIALS OF GLOBAL MARKETINGVisit the Hollensen: Essentials of Global Marketing s

Essential of global marketing 2nd hollensen 1 second edition Companion Website at www.pearsoned.co.uk/hollensen to find valuable student learning material including:•Full versions of the video cas

e studies at the start of each part•Self-assessment multiple choice questions for each chapter•Annotated links to relevant, specific sites on the Web• Essential of global marketing 2nd hollensen 1

Searchable online glossary•Flashcards to test your knowledge of key terms and definitions•Classic extra case studies that help take your learning furt

Essential of global marketing 2nd hollensen 1

her•Suggested further reading•An Appendix entitled 'Market research and decision-support system'k_____________________________________________________

ESSENTIALS OF GLOBAL MARKETINGSVEND HOLLENSEN Second EditionPEARSONESSENTIALS OF GLOBAL MARKETINGVisit the Hollensen: Essentials of Global Marketing s

Essential of global marketing 2nd hollensen 1 gual packages, helping people learn whatever, wherever and however they choose.We work with leading authors to develop the strongest learning experien

ces, bringing cutting-edge thinking and best learning practice to a global market. We craft our print and digital resources to do more to help learner Essential of global marketing 2nd hollensen 1

s not only understand their content, but to see it in action and apply what they learn, whether studying or at work.Pearson is the world’s leading lea

Essential of global marketing 2nd hollensen 1

rning company. Our portfolio includes Penguin, Dorling Kindersley, the Financial Times and our educational business, Pearson International. We are als

ESSENTIALS OF GLOBAL MARKETINGSVEND HOLLENSEN Second EditionPEARSONESSENTIALS OF GLOBAL MARKETINGVisit the Hollensen: Essentials of Global Marketing s

Essential of global marketing 2nd hollensen 1 ons and professional bodies around the world.Every day our work helps learning flourish, and wherever learning flourishes, so do people.To learn more

please visit US at: www.pearson.com/ukSVEND HOLLENSENSecond editionESSENTIALS OF GLOBAL MARKETINGSan FranciKO • Toronto • surtax • Auckland • Sir xapo Essential of global marketing 2nd hollensen 1

rv • HfcTg KOI'X Sio Paulo • Mexico City • Madrid • AroterAjm • Munich •- I - .1Pearson Education limitedEdinburgh GateHarlowEssex CM20 2JEEnglandand

Essential of global marketing 2nd hollensen 1

Associated Companies throughout the worldVisit us on the World Wide Web at'www.pearson.com/ukFirst published 2008

ESSENTIALS OF GLOBAL MARKETINGSVEND HOLLENSEN Second EditionPEARSONESSENTIALS OF GLOBAL MARKETINGVisit the Hollensen: Essentials of Global Marketing s