Kegan global marketing

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Kegan global marketing

Warren J. KeeganMark c. GreenGLOBAL MARKETINGSEVENTH EDITIONhttps: //k hot h u vien .comWhat’s NEWto the Seventh Edition?NEW learning objectives guide

Kegan global marketing e students through the key goals of every chapter.NEW chapter-opening vignettes create relevance and engage students from the beginning of each chapte

r.NEW related end-of-chapter cases tie chapter concepts together at the end of each chapter.NEW key company, country, and industry tables provide stud Kegan global marketing

ents with real-world examples including "The World's Largest Corporations", "Index of Economic Freedom", "The World's Most Valuable Brands", "Top 25 G

Kegan global marketing

lobalMarketers", and "Top 20 Global Advertising Organizations."NEW section "Marketing Metrics and Analytics" teaches students how to focus on quantita

Warren J. KeeganMark c. GreenGLOBAL MARKETINGSEVENTH EDITIONhttps: //k hot h u vien .comWhat’s NEWto the Seventh Edition?NEW learning objectives guide

Kegan global marketing ts and keep Global Marketing current and relevant with today's students.NEW chapter 15, "Global Marketing and the Digital Revolution," has been comple

tely revised and updated to include discussion of location-based mobile platforms, cloud computing, tablets, and other emerging topics.PEARSONALWAYS L Kegan global marketing

EARNINGGLOBALMARKETINGSEVENTH EDITIONWarren J. KeeganLubin Graduate School 0Í Business Pace University New York city and Westchester, New YorkMark c.

Kegan global marketing

GreenDepartment of Business Administration and economicsSimpson CollegeIndianola, IowaPEARSONBoston Columbus Indianapolis New York San Francisco upper

Warren J. KeeganMark c. GreenGLOBAL MARKETINGSEVENTH EDITIONhttps: //k hot h u vien .comWhat’s NEWto the Seventh Edition?NEW learning objectives guide

Kegan global marketing Taipei TokyoEditorial Director Sally Yagan Acquisitions Editor. Erin Gardner Director of Editorial Services: Ashley Santora Editorial Project Manager:

MiV.a PeniBiarkar Editorial Assistant: Anastasia GreeneDirector of Marketing: Maggie Moytan Executive Marketing Manager: Amie Fahlgren Senior Managin Kegan global marketing

g Editor Judy Leale Production Project Manager: llcnc Kahn Seriilff O]ier.itions Sujiervisur: Arnold Vila Operations specialist: Cathlcen Petersen Cre

Kegan global marketing

ative Director. Blair BrownSr. Art Dneclot/Design Su|«rvÌMir: Janet ShiwikCover and Interior Designer Laura lerardiCover Design Concept: Matk c. Green

Warren J. KeeganMark c. GreenGLOBAL MARKETINGSEVENTH EDITIONhttps: //k hot h u vien .comWhat’s NEWto the Seventh Edition?NEW learning objectives guide