Kotler brand management C1ikJIRHSTE8gj2VedI7ba05R7IchSRe pdf
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Kotler brand management C1ikJIRHSTE8gj2VedI7ba05R7IchSRe pdf
KOTLE R_WAIMMARB2BBRANDMANAGEMENThttps://khothu vien .comPhilip Kotler • Waldemar pfoertschB2B BrandManagementWith the Cooperation of Ines MichiWith 7 Kotler brand management C1ikJIRHSTE8gj2VedI7ba05R7IchSRe pdf 76 Figures and 7 TablesSpringerPhilip Kotlers.c. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Business Northwestern University2001 Sheridan Rd.Evanston, IL 60208, USAp-kotler@kellogg.northwestern.eduWaldeinar pfoertschProfessor International BusinessPforzheim Un Kotler brand management C1ikJIRHSTE8gj2VedI7ba05R7IchSRe pdf iversityTicfcnbronnerstrassc 6575175 Pforzheim, Germanywaldemar.pfocrtsch@pforzheim-university.deISBN-10 3-540-25360-2 Springer Berlin Heidelberg NewKotler brand management C1ikJIRHSTE8gj2VedI7ba05R7IchSRe pdf
York ISBN-13 978-3-540-25360-0 Springer Berlin Heidelberg New YorkCataloging-in■ Publication DataLibrary of Congress Control Number: 2006930595This woKOTLE R_WAIMMARB2BBRANDMANAGEMENThttps://khothu vien .comPhilip Kotler • Waldemar pfoertschB2B BrandManagementWith the Cooperation of Ines MichiWith 7 Kotler brand management C1ikJIRHSTE8gj2VedI7ba05R7IchSRe pdf eprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication ol this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and Kotler brand management C1ikJIRHSTE8gj2VedI7ba05R7IchSRe pdf permission lor use must always be obtained from springer-Verlag. Violations arc liable for prosecution under the German Copyright l-aw.Springer is aKotler brand management C1ikJIRHSTE8gj2VedI7ba05R7IchSRe pdf
part of Springer Science+Business Mediaspringcronlinc.com0 Springer Berlin • Heidelberg 2006Printed in GermanyThe use of general descriptive names, reKOTLE R_WAIMMARB2BBRANDMANAGEMENThttps://khothu vien .comPhilip Kotler • Waldemar pfoertschB2B BrandManagementWith the Cooperation of Ines MichiWith 7 Kotler brand management C1ikJIRHSTE8gj2VedI7ba05R7IchSRe pdf relevant protective laws and regulations and therefore free for general use.Hardcover-Design: Erich Kirchner, HeidelbergSPIN 1140860443/3100-5 4 3 2 1 0 - Printed on acid-free paperForewordBrands are an important part of all cultures across the planet, as well as in the business world. Brands help p Kotler brand management C1ikJIRHSTE8gj2VedI7ba05R7IchSRe pdf eople make decisions, small ones, as well as big ones. They enable you to trust the Bordeaux you drink, the Mercedes you drive, and the GE Jet EngineKotler brand management C1ikJIRHSTE8gj2VedI7ba05R7IchSRe pdf
that lifts the plane you count on to take you places. Brands are the ideas, perceptions, expectations and beliefs that are in the mind of consumers, yKOTLE R_WAIMMARB2BBRANDMANAGEMENThttps://khothu vien .comPhilip Kotler • Waldemar pfoertschB2B BrandManagementWith the Cooperation of Ines MichiWith 7KOTLE R_WAIMMARB2BBRANDMANAGEMENThttps://khothu vien .comPhilip Kotler • Waldemar pfoertschB2B BrandManagementWith the Cooperation of Ines MichiWith 7Gọi ngay
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