Luận văn thạc sĩ a study on mataphorical expressions in english advertising slogans from the semantic approach

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Luận văn thạc sĩ a study on mataphorical expressions in english advertising slogans from the semantic approach

ĩVIETNAM NATIONAL UNIVERSITY, HANOIUNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST - GRADUATE STUDIES—ỹoGữoí—NGUYỀN THỊ CHI MAIA ST

Luận văn thạc sĩ a study on mataphorical expressions in english advertising slogans from the semantic approach TUDY ON METAPHORICAL EXPRESSIONS IN ENGLISH ADVERTISING SLOGANS FROM THE SEMANTIC APPRO AC II (NGHIÊN cứu CẤC BIẺU THỨC ẢN DỤ SỨ DỤNG TRONG CÁC KHAU H

IẸU QUẢNG CÁO BẢNG TIỂNG ANH TỪ PHUONG DIỆN NGỮ DỤNG HỌC )M.A. Minor Programme ThesisField: English LinguisticsCode: 60.22.15HANOI-2010VIETNAM NATIONA Luận văn thạc sĩ a study on mataphorical expressions in english advertising slogans from the semantic approach

L UNIVERSITY, HANOIUNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIESFACULTY OF POST - GRADUATE STUDIES...ỹQÍXìo?-NGUYỀN THỊ CHI MAIA STUDY ON METAPHOR

Luận văn thạc sĩ a study on mataphorical expressions in english advertising slogans from the semantic approach

ICAL EXPRESSIONS IN ENGLISHADVERTISING SLOGANS FROM THE SEMANTIC APPROACH (NGHIÊN CỨU CÁC BIÊU THỨC ÁN Dự SỪ DỰNG TRONG CÁC KHÁU HIỆU QUÃNG CÁO BANG T

ĩVIETNAM NATIONAL UNIVERSITY, HANOIUNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST - GRADUATE STUDIES—ỹoGữoí—NGUYỀN THỊ CHI MAIA ST

Luận văn thạc sĩ a study on mataphorical expressions in english advertising slogans from the semantic approach AND TABLESFIGURESFigure I: A model of interpersonal verb.il communication (Roman Jakobson, I960)Figure 2: Vaseline Intensive Care BlendFigure 3: Red B

ull BlendFigure 1: Lexus BlendFigure 5: Citi Bank BlendTABT.ESTable I: The calculated frequency of advertising slogans in each metaphor typeTable 2: T Luận văn thạc sĩ a study on mataphorical expressions in english advertising slogans from the semantic approach

he general frequency of each metaphor type in the whole forty' slogans of four groupsTable 3: The frequency of each sub-types of Concepmal Metaphor in

Luận văn thạc sĩ a study on mataphorical expressions in english advertising slogans from the semantic approach

each groupTable 4: The analysis of target domain, source domain and metaphor concepts in 11 slogans of new and mixed conventional metaphorsTABLE OF C

ĩVIETNAM NATIONAL UNIVERSITY, HANOIUNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST - GRADUATE STUDIES—ỹoGữoí—NGUYỀN THỊ CHI MAIA ST